Most companies view change as a threat, and survival as the goal. Now Seth Godin — best-selling author of Permission Marketing and Unleashing the Idea-Virus (which has been downloaded more than any other eBook) — provides a groundbreaking new way to organize companies to thrive during times of change. Survival Is Not Enough contains a simple yet revolutionary ...
Most companies view change as a threat, and survival as the goal. Now Seth Godin — best-selling author of Permission Marketing and Unleashing the Idea-Virus (which has been downloaded more than any other eBook) — provides a groundbreaking new way to organize companies to thrive during times of change. Survival Is Not Enough contains a simple yet revolutionary idea: We can evolve our companies the same way nature evolves a species.
Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any business, from retail to technology to restaurants. The first step is to eliminate the anti-change reflex that's genetically coded into all of us. Once a company learns to "zoom" (to embrace change without pain), it is much more likely to evolve — an essential quality in these unstable times. And a company that evolves can become ever more profitable.
Whether the market is up or down, whether technology is hot or not, the organic approach to organizations described in this book will enable every businessperson to outperform the competition, every time.
In Survival Is Not Enough, former Yahoo executive and author of Permission Marketing Seth Godin turns his attention to the predominant issue facing all business today: change. Godin takes the perspective of an evolutionary biologist, borrowing ideas from the likes of Richard Dawkins, Jared Diamond, and Matt Ridley to formulate his own prescription for business survival, a concept he calls "zooming," which he defines as "stretching your limits without threatening your foundation." The result is a wide-ranging and eclectic menu of useful ideas that just about anyone looking to enhance their career, job satisfaction, and their company's prospects would do well to consider.
--Harry C. Edwards
From Publishers Weekly
In his follow-up to the popular e-book Unleashing the Ideavirus, marketing guru Seth Godin uses Darwin's theory of evolution as an extended metaphor for how companies have to constantly change in order to adapt to unstable economic environments. Survival Is Not Enough: Zooming Evolution, and the Future of Your Company maintains that in these uncertain times, business owners have to constantly tinker with their marketing, products, and personnel, even if they've already discovered some successful strategies. While he lays the metaphors on a little thick, Godin's otherwise clear, crackling prose and real-life examples make the book an engaging read.
From Library Journal
Godin (Unleashing the Ideavirus) takes a refreshing new approach to understanding change by applying principles of evolutionary biology in business change efforts. He presents a groundbreaking new way to organize companies to thrive during times of change; his idea that companies can evolve the same way species naturally evolve is simple yet significantly different from previous works. His prescription for business survival, a concept defined as "zooming" or stretching limits without threatening an organization's foundation, is based on his notion that meme DNA, the fundamental ideas, procedures, and policies that determine all that goes on inside an organization, must change before the business can change. Godin provides a high-level, cerebral menu of new ways of thinking about change that will best relate to senior-level executives. The author's solid, steady narration gives listeners the emotional strength to discontinue insulating themselves from change and be willing to propagate a modified organization in order to thrive in the future. Highly recommended for university libraries supporting a business curriculum.
Dale Farris, Groves, TX
Seth Godin has some of the most intriguing business ideas for today's business. His twenty-first-century approach to marketing and organization shakes up traditional models and concepts. He's very skilled at presenting and "selling" his ideas. Like those found in PERMISSION MARKETING and UNLEASHING THE IDEAVIRUS, Godin's ideas about the parallels of evolution and the organization of companies make listeners think outside the box. His animated style is compelling, if a little overwhelming when listened to at length. The energy of his ideas flows in megawatts. Godin's concept of "zooming" sets listeners on a course of dynamic change. R.F.W.