出版社: Hachette Book Group USA
副标题: How Little Things Can Make a Big Difference
出版年: 2006
页数: 280
定价: 64.00元
装帧: Paperback
ISBN: 9780316679077
内容简介 · · · · · ·
Book Description
This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as ...
Book Description
This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.
Amazon.com
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name.
--Ron Hogan
From Publishers Weekly
The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell's thesis that ideas, products, messages and behaviors "spread just like viruses do" remains a metaphor as he follows the growth of "word-of-mouth epidemics" triggered with the help of three pivotal types. These are Connectors, sociable personalities who bring people together; Mavens, who like to pass along knowledge; and Salesmen, adept at persuading the unenlightened. (Paul Revere, for example, was a Maven and a Connector). Gladwell's applications of his "tipping point" concept to current phenomena--such as the drop in violent crime in New York, the rebirth of Hush Puppies suede shoes as a suburban mall favorite, teenage suicide patterns and the efficiency of small work units--may arouse controversy. For example, many parents may be alarmed at his advice on drugs: since teenagers' experimentation with drugs, including cocaine, seldom leads to hardcore use, he contends, "We have to stop fighting this kind of experimentation. We have to accept it and even embrace it." While it offers a smorgasbord of intriguing snippets summarizing research on topics such as conversational patterns, infants' crib talk, judging other people's character, cheating habits in schoolchildren, memory sharing among families or couples, and the dehumanizing effects of prisons, this volume betrays its roots as a series of articles for the New Yorker, where Gladwell is a staff writer: his trendy material feels bloated and insubstantial in book form. Agent, Tina Bennett of Janklow & Nesbit. Major ad/promo. (Mar.)
From Library Journal
This genial book by New Yorker contributor Gladwell considers the elements needed to make a particular idea take hold. The "tipping point" (not a new phrase) occurs when something that began small (e.g., a few funky kids in New York's East Village wearing Hush Puppies) turns into something very large indeed (millions of Hush Puppies are sold). It depends on three rules: the Law of the Few, the Stickiness Factor, and the Power of Context. Episodes subjected to this paradigm here include Paul Revere's ride, the creation of the children's TV program Sesame Street, and the influence of subway shooter Bernie Goetz. The book has something of a pieced-together feel (reflecting, perhaps, the author's experience writing shorter pieces) and is definitely not the stuff of deep sociological thought. It is, however, an entertaining read that promises to be well publicized. Recommended for public libraries.
-Ellen Gilbert, Rutgers Univ. Lib., New Brunswick, NJ
From Booklist
Gladwell, a New Yorker staff writer, offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change. Defining such dramatic turnarounds as the abrupt drop in crime on New York's subways, or the unexpected popularity of a novel, as epidemics, Gladwell searches for catalysts that precipitate the "tipping point," or critical mass, that generates those events. What he finds, after analyzing a number of fascinating psychological studies, is that tipping points are attributable to minor alterations in the environment, such as the eradication of graffiti, and the actions of a surprisingly small number of people, who fit the profiles of personality types that he terms connectors, mavens, and salesmen. As he applies his strikingly counterintuitive hypotheses to everything from the "stickiness," or popularity, of certain children's television shows to the spread of sexually transmitted diseases, Gladwell reveals that our cherished belief in the autonomy of the self is based in great part on wishful thinking.
Donna Seaman
From AudioFile
Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P.
Book Dimension
length: (cm)17.2 width:(cm)10.8
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引爆点
The Tipping Point的创作者
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马尔科姆·格拉德威尔 作者
作者简介 · · · · · ·
Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Think...
Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008) and David and Goliath: Underdogs, Misfits and the Art of Battling Giants (2013)..
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- Execution 8.1
- What the Dog Saw 7.6
- Outliers 8.3
- Justice 9.3
- Built to Last 8.4
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- Good to Great 8.2
The Tipping Point的书评 · · · · · · ( 全部 509 条 )
标题还是引爆点好, 临界点是老概念了
论坛 · · · · · ·
在这本书的论坛里发言这本书的其他版本 · · · · · · ( 全部14 )
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订阅关于The Tipping Point的评论:
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0 有用 吃瓜漱石 2015-09-05 16:18:01
plausible - sounding but largely untested and impractical.
0 有用 阿蒙 2023-09-20 10:08:33 美国
后面几章有点东西 比我想象的实用的多 加了一星
0 有用 胡思乱想 2006-12-27 17:41:59
朋友送的圣诞礼物,是对社会现象的解释,在看。但是我更关注内心的成长。
0 有用 林大洲游啊游 2018-03-14 21:55:34
Audible 4.3/5, 3hr, an interesting short read of merely a few hours. Its key message --the law of the few; the stickiness factory; the power of context-- definitely sticks with me.
0 有用 More 2014-07-31 18:03:41
例子很有趣!
0 有用 阿蒙 2023-09-20 10:08:33 美国
后面几章有点东西 比我想象的实用的多 加了一星
0 有用 🈴️ 2022-05-14 00:21:41
教材之一,个人感觉不足的地方是经验总结性质的知识感强,没有严密的model感,而且有点读不下去……
0 有用 陈不懒 2021-10-23 18:14:05
Tipping point 是个框,什么都能往里装。每段都要 it tipped 点个题真是很没必要了。案例过时且牵强
0 有用 coldsea 2021-01-07 15:36:17
总觉得很多推论挺牵强的。不过Gladwell的确是个很厉害的story-teller,大学的时候很喜欢他的书。现在突然觉得,故事虽然讲得好,背后的结论和论点要不就往往很简单、甚至是常识,要不就是不太经得起推敲的。
0 有用 哈 2019-11-22 15:52:49
The law of the few这一节还比较有理有据令人信服,这书写到后面是个什么鬼??讲津巴多的监狱实验为了证明人性格的多样化??社交可以促进大脑皮层发育但是智商和情商不是一回事儿吧!遗传和环境对人的影响赶不上peer pressure ???尤其最后两个cases 我怀疑就是用来凑字数的。因为强迫症才看到最后的,这本完全不如Outlier。