《Crossing the Chasm: Marketing and Selling Disrupti》:Moore provides an invaluable service to high-tech entrepreneurs and investors: he has identified the weak link in the marketing chain which makes the success of such ventures so unpredictable, and he outlines proven, specific techniques to address this challenge. At a time when the high-tech community in the U.S. cede...
《Crossing the Chasm: Marketing and Selling Disrupti》:Moore provides an invaluable service to high-tech entrepreneurs and investors: he has identified the weak link in the marketing chain which makes the success of such ventures so unpredictable, and he outlines proven, specific techniques to address this challenge. At a time when the high-tech community in the U.S. cedes much of its once-held manufacturing advantage to the Far East and elsewhere, it is critical that these U.S.enterprises must retain superior marketing as a competitive advantage. Crossing the Chasm provides critical information for achieving this end.
market is:
1. a set of actual or potential customers
2. for a given set of products or services
3. who have a common set of needs or wants, and
4. who reference each other when making a buying decision. (查看原文)
Finally finished this book! It struck a deep chord to me as a marketing people working in high tech company. it demonstrates quite a disputable fact which overturned the basic or even entrenched assum...Finally finished this book! It struck a deep chord to me as a marketing people working in high tech company. it demonstrates quite a disputable fact which overturned the basic or even entrenched assumptions on the life cycle of the technology adoption, and delivers practical methodology to cope with the chasm. Splendid! learnt a lot! (展开)
看了下最近一次陆奇的分享，Big fish pond ration，也是 crossing the chasm 一直在提及的。 再次分享。 我花了十多天的时间看完《Crossing the Chasm》，并非内容冗长，而确实是因为词汇量跟不上。虽然我大学期间全英课程授课，但毕业后着实很长一段时间没有试过全英阅读。月...
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the author is trying to identify the different marketing strategy for high-tech companies and ordinary companies. he points out the unique phenomenon of high tech products marketing, which requires crossing the chasm between earlier cooler adaper with bigg...
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杰弗里·摩尔 作者
臧贤凯
机械工业出版社2009版
郑阿甘
Adam
机械工业出版社2009版
空体
机械工业出版社2009版
dukezy8
小豚豚
机械工业出版社2009版
峰池
机械工业出版社2009版
0 有用 OpusOne 2014-02-28 11:35:36
高科技产品和市场经典之作。读过几遍了，每读一遍，都有新体会。
0 有用 平生不会相思 2019-11-23 00:48:00
Tech Entrepreneurship课程推荐阅读之一，上课几页slides就能说清楚的点，写成一本书是夹杂了很多现在看来有些outdated的案例和评论，作者也承认有不按他的方法出牌也打赢的（比如Microsoft），那应该也有听他的话也输掉的吧。我读商业书籍里的理论一般都是了解一下的态度，如果有绝对真理，写书的人自己怎么没有创造传奇呢——胜者即是道理。建议新来的直接翻到最后一页看个总结，再... Tech Entrepreneurship课程推荐阅读之一，上课几页slides就能说清楚的点，写成一本书是夹杂了很多现在看来有些outdated的案例和评论，作者也承认有不按他的方法出牌也打赢的（比如Microsoft），那应该也有听他的话也输掉的吧。我读商业书籍里的理论一般都是了解一下的态度，如果有绝对真理，写书的人自己怎么没有创造传奇呢——胜者即是道理。建议新来的直接翻到最后一页看个总结，再决定有没有必要细读。 (展开)
0 有用 mmonwww 2019-04-01 10:46:06
如果有一天。。。有机会做自己的产品，可以拿来当工具书翻翻。里面关于科技产品走向主流市场后的变化，特别是从产品导向到市场导向后，初创团队的innovator们不再适合公司，此时需要“稳”字当头的领导，真的是很多公司的坎。不过这个坎很多公司迈不过去，毕竟要把元老们边缘化甚至赶走，没几个公司做得到
0 有用 yesshen 2015-02-21 23:36:56
People who are in the industry must find it helpful, but I just could not sympathize.
0 有用 日落西山 2011-08-01 00:05:32
Great insights. I came to know the real constrain of pioneers.
0 有用 来日方长 2023-07-23 06:25:56 美国
Good abstraction of GTM strategy for disruptive technologies. 让我意识到business case study也是有意义的
0 有用 参与的旁观者 2022-12-28 17:13:18 云南
多年前看的中译本，很经典的理论，经过多年时间验证也还是经得起考验，例如最近流行的ChatGPT。
0 有用 34弄6号 2022-05-28 17:39:02
很有意思 这些经验对企业类软件一直不会过时
0 有用 Resilient 2022-01-02 13:09:11
Finally finished this book! It struck a deep chord to me as a marketing people working in high tech company. it demonstrates quite a disputable fact which overturned the basic or even entrenched assum... Finally finished this book! It struck a deep chord to me as a marketing people working in high tech company. it demonstrates quite a disputable fact which overturned the basic or even entrenched assumptions on the life cycle of the technology adoption, and delivers practical methodology to cope with the chasm. Splendid! learnt a lot! (展开)
0 有用 wong2 2021-08-14 21:28:47
细分市场的章节非常好