Acknowledgments
Foreword / Keith R. Sanders
Introduction and overview of the field / Lynda Lee Kaid
Pt. I Theories and approaches to political communication
1 Theoretical diversity in political communication / Everett M. Rogers 3
2 Political marketing : theory, research, and applications / Bruce I. Newman, Richard M. Perloff 17
3 Methodological developments in political communication research / Doris A. Graber 45
4 Fragmentation of the structure of political communication research : diversification or isolation? / Yang Lin 69
5 Design and creation of a controlled vocabulary for political communication / Kathleen J. M. Haynes 109
Pt. II Political messages
6 Rhetoric and politics / Bruce E. Gronbeck 135
7 Political advertising / Lynda Lee Kaid 155
8 Political campaign debates / Mitchell S. McKinney, Diana B. Carlin 203
Pt. III New media coverage of politics, political issues, and political institutions
9 News coverage of political campaigns / Girish J. Gulati, Marion R. Just, Ann N. Crigler 237
10 Agenda-setting research : issues, attributes, and influences / David Weaver, Maxwell McCombs, Donald L. Shaw 257
11 Gatekeeping and press-government relations : a multigated model of news construction / W. Lance Bennett 283
12 The presidency and the media / Amy McKay, David L. Paletz 315
Pt. IV Political communication and public opinion
13 The spiral of silence and the social nature of man / Elisabeth Noelle-Neumann, Thomas Petersen 339
14 Knowledge as understanding : the information processing approach to political learning / Mira Satirovic, Jack M. McLeod 357
15 Mediating democratic engagement : the impact of communications on citizens' involvement in political and civic life / Michael X. Delli Carpini 395
16 Women as political communication sources and audiences / Dianne G. Bystrom 435
Pt. V International perspectives on political communication
17 Political communication research abroad : Europe / Christina Holtz-Bacha 463
18 Political communication in Asia : challenges and opportunities / Lars Willnat, Annette J. Aw 479
Pt. VI New trends in political communication channels and messages
19 Changing the channel : use of the internet for communicating about politics / John C. Tedesco 507
About the authors 533
Index 539
0 有用 嘉鱼 2020-01-02 18:33:26
Poli Comm 101
0 有用 Jeremy 2021-03-14 12:26:26
入门教材
0 有用 Jeremy 2021-03-14 12:26:26
入门教材
0 有用 嘉鱼 2020-01-02 18:33:26
Poli Comm 101