Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.
From Publishers Weekly
Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of w...
Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.
From Publishers Weekly
Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.
It’s NOT because you are making the wrong decisions, it’s because you are making the right ones. we try to make sensible decisions based on the facts in front of us. The problem with making sensible decisions is that so is everyone else. I wish -- I wish...
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Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you've got, and fix it as you go. 如果不把励志书仅仅当励志的话，这本书很有现实意义，也行得通。事实也就是这样，要改...
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樊子轩
鼠小闹
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莉嘉
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DONT_BOTHER
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有马甲线的汗青
浦睿文化·湖南人民出版社2018版
gracekan
0 有用 Arily 2013-04-18 06:06:23
创新，创意，永不枯竭的话题
0 有用 Joincle 2011-11-12 16:01:28
有时候，逆向思考更有用
0 有用 值得表扬 2011-08-08 05:47:45
略显傻天真
0 有用 艾習角™ 2012-12-21 23:01:56
"most people are other people. their thoughts are someone else opinion. their lives mimicry. their passion, a quotation."
0 有用 Herma 2022-05-11 17:28:54
某些桥段有点儿鸡汤，但有些例子给得很聪明。