The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
From Amazon.com
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roast...
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
From Amazon.com
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all." --This text refers to an out of print or unavailable edition of this title.
From Library Journal
The author is the entrepreneur behind Starbucks, the coffee-shop chain with a "passion" for quality coffee. Through the voice of Eric Conger, Schultz speaks poetically about the "mystery and romance" of the "coffee experience." Well, to some people coffee is like that. The program is not so much for those who want to learn about business techniques as for those who love Starbucks. Schultz's story is an interesting one, largely a personal narrative about making it big. At one point the narration says, "It's not about me," but to a great extent the tapes really are. Recommended only if Starbucks has a strong presence in your community.?Mark Guyer, Stark Cty. Dist. Lib., Canton, Ohio
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霍华德·舒尔茨 作者
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0 有用 Sheng 2014-02-21 15:07:37
不错的自传，尽管有宣传的成分，但是很多内容还是值得一读。
1 有用 后半夜的暖调 2011-11-03 20:53:08
当咖啡已不是咖啡，而是梦想铸成的一种生活态度。非常精彩的一本传记。
1 有用 马扎罗 2007-08-20 21:40:35
读你千遍，我不厌倦！
0 有用 陈不懒 2023-04-27 23:24:40 新加坡
怎么这么顺利……简直像呼吸一样简单
0 有用 H 2010-01-25 17:16:33
Starbucks