The Product Manager＇s Handbook is the essential guide to successful product management in today＇s fast-changing business world. Product and brand managers, as well as upper-level sales, marketing,
This is a practical book rather than a thereotical one. And Linda Gorchels is really amazing on the contribution of the profound framework that set into a background of B2B and B2C(both Fast Moving and Durable Moving Consumer Goods).
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