PHYSICAL DISTRIBUTION is a fascinating, dynamic subject filled with both
problems and opportunities for practicing and future managers. Con-
temporary Physical Distribution has been designed to convey these chal-
lenges to the reader.
Too often, college students regard their textbook as a necessary evil.
Contemporary Physical Distribution is designed to be the most readable
textbook available. Its approach focuses on the relevance of physical
distribution both as an academic subject and as a potential career.
The traditional functional areas of physical distribution are exam-
ined, along with a number of subjects which are frequently given only
cursory treatment. These include chapters on international physical
distribution, systems controls, and the future trends.
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