作者:
Josef Müller-Brockmann 出版社: Braun Publish,Csi 副标题: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers 出版年: 1996-10-1 页数: 176 定价: USD 59.95 装帧: Hardcover ISBN: 9783721201451
笔记放豆瓣格式好混乱啊感觉我自己都看不懂了hhhh FOREWORD (MODERN TYPOGRAPHY) - Mallarme and Rimbaud in 19th century - Apollinaire in early 20th - new understanding from inherent and conventional prejudices, created the basis - Walter Dexel, El Lissitzky, Ku...
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1 in = 2.54 cm = 72 pt (p17) Berthold was used particularly in industrial advertising Because of its cool form. (p26) Times is highly suitable for ensuring good legibility even on poor paper. (p27) Legibility: be able to read the message of text easily and comfortably, which depends on the size of the type, the length of the lines, and the leading. (p30) There be should be 7-10 words per line f...
2020-01-21 09:51
1 in = 2.54 cm = 72 pt (p17)
Berthold was used particularly in industrial advertising Because of its cool form. (p26)
Times is highly suitable for ensuring good legibility even on poor paper. (p27)
Legibility: be able to read the message of text easily and comfortably, which depends on the size of the type, the length of the lines, and the leading. (p30)
There be should be 7-10 words per line for a text of ang length, except n advertising and caption. (p30, p32)
Kerning, spacing, tracking and leading:
Overlong column are wearying to the eye and also have an adverse psychological effect. (p31)
Overshort column can be disturbing because it interrupt the flow of reading and oblige change readers' eyes too rapidly. (p31)
The width of the columns depends on the size of the typeface and the amount of text. (p31)
Too small margins will make the reader feel the page is overfull; Too large margins will make the text difficult to avoid a sense of extravagance. (p40)
Margin of the same size can never result in an interesting page design; margins in proportion (book design); (p41)👇
Body type is the face used for the body of a work. Under no circumstances must characters of the same style of face be mixed with others (no Helvetica with a Universes/Garamond with a Bodoni). (p45)
inside edge = back; outside edge = left and right fore edges (gutter); top edge = head; bottom edge = tail (p52)
The larger the number of columns of type per page, the smaller the typeface must be (p53).
The empty white space between the title and the text columns emphasizes the importance of the title because it creates the impression of a rest zone (p69).
1 in = 2.54 cm = 72 pt (p17) Berthold was used particularly in industrial advertising Because of its cool form. (p26) Times is highly suitable for ensuring good legibility even on poor paper. (p27) Legibility: be able to read the message of text easily and comfortably, which depends on the size of the type, the length of the lines, and the leading. (p30) There be should be 7-10 words per line f...
2020-01-21 09:51
1 in = 2.54 cm = 72 pt (p17)
Berthold was used particularly in industrial advertising Because of its cool form. (p26)
Times is highly suitable for ensuring good legibility even on poor paper. (p27)
Legibility: be able to read the message of text easily and comfortably, which depends on the size of the type, the length of the lines, and the leading. (p30)
There be should be 7-10 words per line for a text of ang length, except n advertising and caption. (p30, p32)
Kerning, spacing, tracking and leading:
Overlong column are wearying to the eye and also have an adverse psychological effect. (p31)
Overshort column can be disturbing because it interrupt the flow of reading and oblige change readers' eyes too rapidly. (p31)
The width of the columns depends on the size of the typeface and the amount of text. (p31)
Too small margins will make the reader feel the page is overfull; Too large margins will make the text difficult to avoid a sense of extravagance. (p40)
Margin of the same size can never result in an interesting page design; margins in proportion (book design); (p41)👇
Body type is the face used for the body of a work. Under no circumstances must characters of the same style of face be mixed with others (no Helvetica with a Universes/Garamond with a Bodoni). (p45)
inside edge = back; outside edge = left and right fore edges (gutter); top edge = head; bottom edge = tail (p52)
The larger the number of columns of type per page, the smaller the typeface must be (p53).
The empty white space between the title and the text columns emphasizes the importance of the title because it creates the impression of a rest zone (p69).
1 in = 2.54 cm = 72 pt (p17) Berthold was used particularly in industrial advertising Because of its cool form. (p26) Times is highly suitable for ensuring good legibility even on poor paper. (p27) Legibility: be able to read the message of text easily and comfortably, which depends on the size of the type, the length of the lines, and the leading. (p30) There be should be 7-10 words per line f...
2020-01-21 09:51
1 in = 2.54 cm = 72 pt (p17)
Berthold was used particularly in industrial advertising Because of its cool form. (p26)
Times is highly suitable for ensuring good legibility even on poor paper. (p27)
Legibility: be able to read the message of text easily and comfortably, which depends on the size of the type, the length of the lines, and the leading. (p30)
There be should be 7-10 words per line for a text of ang length, except n advertising and caption. (p30, p32)
Kerning, spacing, tracking and leading:
Overlong column are wearying to the eye and also have an adverse psychological effect. (p31)
Overshort column can be disturbing because it interrupt the flow of reading and oblige change readers' eyes too rapidly. (p31)
The width of the columns depends on the size of the typeface and the amount of text. (p31)
Too small margins will make the reader feel the page is overfull; Too large margins will make the text difficult to avoid a sense of extravagance. (p40)
Margin of the same size can never result in an interesting page design; margins in proportion (book design); (p41)👇
Body type is the face used for the body of a work. Under no circumstances must characters of the same style of face be mixed with others (no Helvetica with a Universes/Garamond with a Bodoni). (p45)
inside edge = back; outside edge = left and right fore edges (gutter); top edge = head; bottom edge = tail (p52)
The larger the number of columns of type per page, the smaller the typeface must be (p53).
The empty white space between the title and the text columns emphasizes the importance of the title because it creates the impression of a rest zone (p69).
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1 in = 2.54 cm = 72 pt (p17) Berthold was used particularly in industrial advertising Because of its cool form. (p26) Times is highly suitable for ensuring good legibility even on poor paper. (p27) Legibility: be able to read the message of text easily and comfortably, which depends on the size of the type, the length of the lines, and the leading. (p30) There be should be 7-10 words per line f...
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