作者:
George Lakoff
/
Howard Dean
/
Don Hazen 出版社: Chelsea Green Publishing 副标题: Know Your Values and Frame the Debate--The Essential Guide for Progressives 出版年: 2004-9 页数: 144 定价: USD 10.00 装帧: Paperback ISBN: 9781931498715
作者从认知角度入手，剖析美国民主党和共和党的的区别。当然，这一区别在本书中主要体现在思维方式这点上。但恰恰是这一点，导致驴象两党在其他诸多方面有很多差异。于我而言，本书最大亮点不是谈政治，乃在乎思维方式的训练，如何用自己的话去表达自己的立场观点，而非只是简简单单的在对方的观点前加一个否定词。Establishing my own frames and constantly modifying th...作者从认知角度入手，剖析美国民主党和共和党的的区别。当然，这一区别在本书中主要体现在思维方式这点上。但恰恰是这一点，导致驴象两党在其他诸多方面有很多差异。于我而言，本书最大亮点不是谈政治，乃在乎思维方式的训练，如何用自己的话去表达自己的立场观点，而非只是简简单单的在对方的观点前加一个否定词。Establishing my own frames and constantly modifying them should be my pursuit.(展开)
[我们根深蒂固的假设]以及[目前认知科学提供的结论] [假设1]我们知道自己在想什么。I know what I think [结论1]No，98%的思维活动是无意识的。 [假设2]推理论证是不基于情绪的。 Reasoning is dispassionate [结论2]No，人的理性是构建于情绪之上的。You can't be rationa...
(展开)
1. 所有看不见摸不着的想法和潜意识都是有生理物质基础的 all thought is physical 2. Frame 是一个中性的概念，是语言自带的属性，一个人在语言输出的时候，就是在framing；而propaganda 则有着服务政治，维护政权的目的。 Framing is normal. Every sentence we say is framed in some way. When we say what we believe, we are using frames that we think are relatively accurate. Spin is the manipulative use of a fra...
Framing is normal. Every sentence we say is framed in some way. When we say what we believe, we are using frames that we think are relatively accurate.
Spin is the manipulative use of a frame. Spin is used when something embarrassing has happened or has been said, and it's an attempt to put an innocent frame on it - that is, to make the embarrassing occurrence sound normal or good.
Propaganda is another manipulative use of framing. Propaganda is an attempt to get the public to adopt a frame that is not true and is known not to be true, for the purpose of gaining or maintaining political control引自第147页
There is another myth that also comes from the Enlightment, and it goes like this: It is irrational to go against your self-interest, and therefore a normal person, who is rational, reasons on the basis of self-interest. Modern economic theory and foreign policy are set up on the basis of that assumption. 引自第16页
5. 大部分人的价值观是含混不清的，并不是一刀切的非左即右，是为Bioconceptualism
a great many people operate on different - and inconsistent - moral systems in different areas of their lives. The technical term is "biconceptualism."
Here the brain matters even more. Each moral system is, in the brain, a system of neural circuitry. How can inconsistent systems function smoothly in the same brain? The answer is twofold:(1) mutual inhibition (when one system is turned on the other is turned off); and (2) neural binding to different issues (when each system operates on different concerns). 引自第1页
6. 认知中缺少了框架，不代表人不会体验和经历
hypocognition - the lack of the ideas you need, the lack of relatively simple fixed frame that can be evoked by a word or two. 引自第21页
7. 梳理了一些词
abortion vs. reproductive freedom
tax cut vs. tax relief
global warming vs. climate change
clean coal
national security
axis of evil
Language matters. morass: a complicated or confused situation She would become lost in a morass of lies and explanations. Communicating about values. Determining our values and reframing the political debate. Viral marketing Right-wing fundamentalist. Frames are mental structures that shape the way we see the world. Reframing is social change. "Cognitive unconscious" Thinking differently requir...
2014-09-20 01:12:08
Language matters.
morass: a complicated or confused situation
She would become lost in a morass of lies and explanations.
Communicating about values.
Determining our values and reframing the political debate.
Viral marketing
Right-wing fundamentalist.
Frames are mental structures that shape the way we see the world.
Reframing is social change.
"Cognitive unconscious"
Thinking differently requires speaking differently.
We must learn to articulate those values loud and clear.
They needed, therefore, to identify conservative ideas as populist and liberal/progressive ideas as elitist - even though the reverse was true. They faced a massive framing problem, a problem that required a change in everyday language and thought. Through language they have branded liberals as effete elitist, unpatriotic spendthrifts - limousine liberals, East Coast liberals, the liberal elite...
2013-12-21 23:10:21
They needed, therefore, to identify conservative ideas as populist and liberal/progressive ideas as elitist - even though the reverse was true. They faced a massive framing problem, a problem that required a change in everyday language and thought.
Through language they have branded liberals as effete elitist, unpatriotic spendthrifts - limousine liberals, East Coast liberals, the liberal elite, wishy-washy liberals, and so on. At the same time they have branded conservatives as populists - again through language, including body language. From Ronald Reagan's down-home folksiness to George W. Bush's John Wayne-style "Bubbaisms," the language, dialects, body language, and narrative forma have been those of rural populists.
Without the cultural civil war, the conservatives cannot win.引自 What The Right Wants
But to stay in power the conservatives need the support of many of the poor. That is, they need a significant percentage of the poor and middle class to vote against their economic interests. This has been achieved through the recognition that many working people and evangelical Protestants have a strict father morality in their families and/or religious lives. Conservatives intellectuals have ...
2013-12-21 23:00:59
But to stay in power the conservatives need the support of many of the poor. That is, they need a significant percentage of the poor and middle class to vote against their economic interests.
This has been achieved through the recognition that many working people and evangelical Protestants have a strict father morality in their families and/or religious lives. Conservatives intellectuals have realized that these are the same values that drive political conservatism. They have also realized that people vote their values and their identities more than their economic self-interests. What they have done is to create, via framing and language, a link between strict father morality in the family and religion on the one hand and conservative politics on the other. This conceptual link must be so emotionally strong that it can overcome economic self-interest. 引自 What The Right Wants
Language matters. morass: a complicated or confused situation She would become lost in a morass of lies and explanations. Communicating about values. Determining our values and reframing the political debate. Viral marketing Right-wing fundamentalist. Frames are mental structures that shape the way we see the world. Reframing is social change. "Cognitive unconscious" Thinking differently requir...
2014-09-20 01:12:08
Language matters.
morass: a complicated or confused situation
She would become lost in a morass of lies and explanations.
Communicating about values.
Determining our values and reframing the political debate.
Viral marketing
Right-wing fundamentalist.
Frames are mental structures that shape the way we see the world.
Reframing is social change.
"Cognitive unconscious"
Thinking differently requires speaking differently.
We must learn to articulate those values loud and clear.
In addition, Davis made the bad mistake of accepting the Democratic Leadership Council's metaphor of campaigning as marketing. In the DLC model, you look for a list of particular issues that a majority of people, including those on the left, support. In the last congressional election it was prescription drugs, social security, and a women's right to choose. If necessary, you "move to the right...
2013-12-21 06:43:25
In addition, Davis made the bad mistake of accepting the Democratic Leadership Council's metaphor of campaigning as marketing. In the DLC model, you look for a list of particular issues that a majority of people, including those on the left, support. In the last congressional election it was prescription drugs, social security, and a women's right to choose. If necessary, you "move to the right" - adopt some right-wing values in hope of getting "centrist" voters. Davis, for example, favored the death penalty and tough sentencing, and supported the prison guards' union. It's a self-defeating strategy. Conservatives have been winning elections without moving to the left.
By presenting a laundry list of issues, Davis and other Democrats fail to present a moral vision - a coherent identity with a powerful cultural stereotype - that defines the very identity of the voters they are trying to reach. A list of issues is not a moral vision.引自 Enter The Terminator!
But to stay in power the conservatives need the support of many of the poor. That is, they need a significant percentage of the poor and middle class to vote against their economic interests. This has been achieved through the recognition that many working people and evangelical Protestants have a strict father morality in their families and/or religious lives. Conservatives intellectuals have ...
2013-12-21 23:00:59
But to stay in power the conservatives need the support of many of the poor. That is, they need a significant percentage of the poor and middle class to vote against their economic interests.
This has been achieved through the recognition that many working people and evangelical Protestants have a strict father morality in their families and/or religious lives. Conservatives intellectuals have realized that these are the same values that drive political conservatism. They have also realized that people vote their values and their identities more than their economic self-interests. What they have done is to create, via framing and language, a link between strict father morality in the family and religion on the one hand and conservative politics on the other. This conceptual link must be so emotionally strong that it can overcome economic self-interest. 引自 What The Right Wants
They needed, therefore, to identify conservative ideas as populist and liberal/progressive ideas as elitist - even though the reverse was true. They faced a massive framing problem, a problem that required a change in everyday language and thought. Through language they have branded liberals as effete elitist, unpatriotic spendthrifts - limousine liberals, East Coast liberals, the liberal elite...
2013-12-21 23:10:21
They needed, therefore, to identify conservative ideas as populist and liberal/progressive ideas as elitist - even though the reverse was true. They faced a massive framing problem, a problem that required a change in everyday language and thought.
Through language they have branded liberals as effete elitist, unpatriotic spendthrifts - limousine liberals, East Coast liberals, the liberal elite, wishy-washy liberals, and so on. At the same time they have branded conservatives as populists - again through language, including body language. From Ronald Reagan's down-home folksiness to George W. Bush's John Wayne-style "Bubbaisms," the language, dialects, body language, and narrative forma have been those of rural populists.
Without the cultural civil war, the conservatives cannot win.引自 What The Right Wants
1. 所有看不见摸不着的想法和潜意识都是有生理物质基础的 all thought is physical 2. Frame 是一个中性的概念，是语言自带的属性，一个人在语言输出的时候，就是在framing；而propaganda 则有着服务政治，维护政权的目的。 Framing is normal. Every sentence we say is framed in some way. When we say what we believe, we are using frames that we think are relatively accurate. Spin is the manipulative use of a fra...
Framing is normal. Every sentence we say is framed in some way. When we say what we believe, we are using frames that we think are relatively accurate.
Spin is the manipulative use of a frame. Spin is used when something embarrassing has happened or has been said, and it's an attempt to put an innocent frame on it - that is, to make the embarrassing occurrence sound normal or good.
Propaganda is another manipulative use of framing. Propaganda is an attempt to get the public to adopt a frame that is not true and is known not to be true, for the purpose of gaining or maintaining political control引自第147页
There is another myth that also comes from the Enlightment, and it goes like this: It is irrational to go against your self-interest, and therefore a normal person, who is rational, reasons on the basis of self-interest. Modern economic theory and foreign policy are set up on the basis of that assumption. 引自第16页
5. 大部分人的价值观是含混不清的，并不是一刀切的非左即右，是为Bioconceptualism
a great many people operate on different - and inconsistent - moral systems in different areas of their lives. The technical term is "biconceptualism."
Here the brain matters even more. Each moral system is, in the brain, a system of neural circuitry. How can inconsistent systems function smoothly in the same brain? The answer is twofold:(1) mutual inhibition (when one system is turned on the other is turned off); and (2) neural binding to different issues (when each system operates on different concerns). 引自第1页
6. 认知中缺少了框架，不代表人不会体验和经历
hypocognition - the lack of the ideas you need, the lack of relatively simple fixed frame that can be evoked by a word or two. 引自第21页
7. 梳理了一些词
abortion vs. reproductive freedom
tax cut vs. tax relief
global warming vs. climate change
clean coal
national security
axis of evil
Language matters. morass: a complicated or confused situation She would become lost in a morass of lies and explanations. Communicating about values. Determining our values and reframing the political debate. Viral marketing Right-wing fundamentalist. Frames are mental structures that shape the way we see the world. Reframing is social change. "Cognitive unconscious" Thinking differently requir...
2014-09-20 01:12:08
Language matters.
morass: a complicated or confused situation
She would become lost in a morass of lies and explanations.
Communicating about values.
Determining our values and reframing the political debate.
Viral marketing
Right-wing fundamentalist.
Frames are mental structures that shape the way we see the world.
Reframing is social change.
"Cognitive unconscious"
Thinking differently requires speaking differently.
We must learn to articulate those values loud and clear.
They needed, therefore, to identify conservative ideas as populist and liberal/progressive ideas as elitist - even though the reverse was true. They faced a massive framing problem, a problem that required a change in everyday language and thought. Through language they have branded liberals as effete elitist, unpatriotic spendthrifts - limousine liberals, East Coast liberals, the liberal elite...
2013-12-21 23:10:21
They needed, therefore, to identify conservative ideas as populist and liberal/progressive ideas as elitist - even though the reverse was true. They faced a massive framing problem, a problem that required a change in everyday language and thought.
Through language they have branded liberals as effete elitist, unpatriotic spendthrifts - limousine liberals, East Coast liberals, the liberal elite, wishy-washy liberals, and so on. At the same time they have branded conservatives as populists - again through language, including body language. From Ronald Reagan's down-home folksiness to George W. Bush's John Wayne-style "Bubbaisms," the language, dialects, body language, and narrative forma have been those of rural populists.
Without the cultural civil war, the conservatives cannot win.引自 What The Right Wants
But to stay in power the conservatives need the support of many of the poor. That is, they need a significant percentage of the poor and middle class to vote against their economic interests. This has been achieved through the recognition that many working people and evangelical Protestants have a strict father morality in their families and/or religious lives. Conservatives intellectuals have ...
2013-12-21 23:00:59
But to stay in power the conservatives need the support of many of the poor. That is, they need a significant percentage of the poor and middle class to vote against their economic interests.
This has been achieved through the recognition that many working people and evangelical Protestants have a strict father morality in their families and/or religious lives. Conservatives intellectuals have realized that these are the same values that drive political conservatism. They have also realized that people vote their values and their identities more than their economic self-interests. What they have done is to create, via framing and language, a link between strict father morality in the family and religion on the one hand and conservative politics on the other. This conceptual link must be so emotionally strong that it can overcome economic self-interest. 引自 What The Right Wants
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Language matters. morass: a complicated or confused situation She would become lost in a morass of lies and explanations. Communicating about values. Determining our values and reframing the political debate. Viral marketing Right-wing fundamentalist. Frames are mental structures that shape the way we see the world. Reframing is social change. "Cognitive unconscious" Thinking differently requir...
0 有用 Yanwei 2019-02-10 17:16:08
美国进步派的基本指南。Lakoff旨在揭穿美国保守派通过话语来操控政治背后的语言与认知机制，教会进步派如何掌控政治宣传的语言，打破保守派通过话语框架巩固的道德认同与意识形态。用什么词来表述观点，很大程度上影响着政治的走向。
0 有用 胡天翼 2013-09-01 15:03:43
「政治正确系列」读本
0 有用 闲 2010-02-26 11:00:01
有些收获
0 有用 D Geek 2021-10-13 10:48:29
认知政治学？可能是我读的最想睡觉的书，因为我对politics真的不感冒。高情商说法就是把莱考夫的理论运用在日常生活…..但这种日常和我无缘。
0 有用 weihu 2016-08-22 09:22:58
看看
0 有用 D Geek 2021-10-13 10:48:29
认知政治学？可能是我读的最想睡觉的书，因为我对politics真的不感冒。高情商说法就是把莱考夫的理论运用在日常生活…..但这种日常和我无缘。
0 有用 太阳的蓝 2020-05-01 21:56:06
12/50 of 2020: 是集合了同一个话题不同场合的稿子在一起，所以稍稍有些重复，但是观点和分析依然犀利。George Lakoff关注的是两党之间的差异，而我们生活在两种ideaologies的差异中。最后How to respond 那章节适合所有做comms的人。
0 有用 兔兔叽 2020-04-12 14:07:09
值得一读的小册子
0 有用 矛盾的立领 2020-02-19 20:01:08
作者从认知角度入手，剖析美国民主党和共和党的的区别。当然，这一区别在本书中主要体现在思维方式这点上。但恰恰是这一点，导致驴象两党在其他诸多方面有很多差异。于我而言，本书最大亮点不是谈政治，乃在乎思维方式的训练，如何用自己的话去表达自己的立场观点，而非只是简简单单的在对方的观点前加一个否定词。Establishing my own frames and constantly modifying th... 作者从认知角度入手，剖析美国民主党和共和党的的区别。当然，这一区别在本书中主要体现在思维方式这点上。但恰恰是这一点，导致驴象两党在其他诸多方面有很多差异。于我而言，本书最大亮点不是谈政治，乃在乎思维方式的训练，如何用自己的话去表达自己的立场观点，而非只是简简单单的在对方的观点前加一个否定词。Establishing my own frames and constantly modifying them should be my pursuit. (展开)
0 有用 🐷 Crystal 2020-02-07 23:17:17
认知语言学范畴中的两个概念，隐喻与框架，但在本书的阐述中，不仅更深层次地帮助读者理解了这两个概念，更重要的学会了如何在交往中去驾驭这两个概念。与其陷入大象庞大身躯的积压中，不如做一个骑象人，重新塑造框架，通过隐喻手段吸引目光与掌声。