Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques - semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory - have been ex...
Media Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques - semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory - have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author s own illustrations.
![[美] 阿瑟·伯格](https://img3.doubanio.com/img/author/medium/public/1495858905.37.jpg)
阿瑟·伯格 作者
一只咩
清华大学出版社2011版
艺论青年
清华大学出版社2011版
0 有用 Cpin 2010-11-29 04:17:25
媒介分析技巧 semiotic/maxist/psychoanalytic/sociological
0 有用 可佳_烟晚 2018-09-26 08:54:07
very interssting author
0 有用 可佳_烟晚 2018-09-26 08:54:07
very interssting author
0 有用 Cpin 2010-11-29 04:17:25
媒介分析技巧 semiotic/maxist/psychoanalytic/sociological