The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. With over 30 printings in English and translated into thirteen languages, this second volume in Porter's landmark trilogy describes how a firm actually gains an advantage over ...
The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. With over 30 printings in English and translated into thirteen languages, this second volume in Porter's landmark trilogy describes how a firm actually gains an advantage over its rivals. Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification. That the phrases "competitive advantage" and "sustainable competitive advantage" have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
麦可·波特 作者
颜小婧
华夏出版社2005版
纯阳书评
中信出版社2014版
鲁杰
华夏出版社2005版
XY
中信出版社2014版
阳光的早晨
华夏出版社2005版
okok
华夏出版社1997版
1 有用 庄常飞 2015-12-11 22:03:48
good stuff
1 有用 路路恰尼 2018-12-27 23:27:42
书评在此：https://book.douban.com/review/9854223/
0 有用 Raul 2014-01-13 16:10:11
Finally read the book fast. Best book to illustrate the strategy
0 有用 目送飞鸿 2023-05-06 14:53:02 北京
极其枯燥的一本书
1 有用 局外人 2017-10-04 22:46:18
2017中秋节看完 相对于竞争战略这部竞争优势写的更好 两本都是经典 做创始人和高管的人需要常读 烂熟于心 灵活运用于实战 波特的这两本书和蓝海战略都属于大师级别的作品 是我的商业启蒙书籍