Bella comes from Italian and is a praise interjection that means beauty, nobility and predominance and generally refers to beautiful female.
Bella female are a “group” of “non-loneliness”, who are independent, confident, clever, steady, and positive in living, their passion and energy hides under their elegance, they don't face life phenomenon individually, but like to share their surprise and wave of life with their friends, and enjoy every minutes of life with full heart.
Bella is a life fellow of Shanghai stylish female group hammered out by Ringier AG, a famous international media group and Wenxin group, a Shanghai local mainstream and authoritative media, actually reproduces happiness and sorrows of female life, and close to life and their group.
As a unique Shanghai local magazine weekly serving female group life as an overall guide, Bella is an unique multimedia platform that unify magazine, website, TV, broadcasting, books and mobile information service, offers multidirectional service for life of female group, brings optimal campaign information, up-to-date and most useful living information guide and discussion on female focused topic for urban females.
Bella comes from Shanghai urban female society, and offers service for urban female society, with not only international view but also the view to local condition, and comprehensively satisfies urban life and reading requirement.
Bella multimedia platform establishes three-dimensional information exchange space, becomes a necessary reading of Shanghai urban females, brings product penetration channel of high frequency and price-performance ratio, ensures effective information directing to the target people group and promotes advertising value and brand benefit.
Ringier AG is the largest information and media publishing group of Switzerland with 170 years of success history. Ringier AG publishes a series of popular journals, business publications, magazines, websites and TV programs in Switzerland, Eastern Europe and Asia, and especially has rich experience in female life magazine.
Ringier AG at China:
At present, in Shanghai, Beijing, Guangzhou, Hong Kong and such large city of China, this company has:
* 650 employees
* Exclusive advertising agent of 30 magazines
* 5 websites
* 2 printing factories
* 1 TV program
* Can reach 15 million of audiences every month
As a branch of Ringier AG, publishing house of Beijing Ringier International Advertising
Co., Ltd. in China publishes City Weekend , Eastern Aviation Newspaper , and Betty's kitchen magazines under cooperation. Beijing Ringier has branches in Beijing, Shanghai and Guangzhou.