The New Typography

此页讲怎么专业地吐槽： 要不要这么坑爹啊？！乍看找不着重点，也不知道怎么继续，近点儿根本不忍逼视。用了特么十个字号，其实最多只需要六个就够了有木有？！首字母大写的单词们晃瞎爷的眼了！最坑爹的是愚蠢简直是愚蠢地全部用了强制双齐！总结：相较之下，连全部居中的屌丝排版都是高富帅了#vocabulary#preconceived 预料的initial 最初的，首字母大写disturbance 干扰

A poster can be dingy unfinished from its neighbours by the printing of special colours n use of coloured papers.#sentence#admittedly, ... 公认的... , etc., ...... , SAY ?, ... 比如#vocabulary#repellent 令人厌烦的revue 讽刺时事的滑稽剧hoarding 临时围墙overwhelming 势不可挡的monotony 千篇一律strengthen 顽固distinguish 被杰出地区分出来device 装置，策略，图案fraction 小部分，分数chaotic 混乱的aesthetic 具有审美趣味的

If a circular or other such "secondary" form is used , it must have a function.In posters especially, decorative elements and anything non-founctional must be rigorously excluded.#vocabulary#pointer 暗示emphasis 重点rigorously 严格地exclude 排除 assumption 设想discard 抛弃repellent 令人讨厌的

Because no hideous border rules, poster can't be effective unless using unusual colour n inks: they will have a boring uniformity.Very heavy display line, characteristic of typo-posters, leads to strong contrasts which contradict the nature of the old typography.the ASYMMETRIC construction of the new typo-poster also the purpose better because the lines can be grouped in such a way as to reading easier.Big for important, small for unimportant.Clearest typeface, sanserif, is the only one that is right.Pretentious : special = less legibleCircles must never be used as decoration.#essay sentences#•the purpose of a poster - to attract - can hardly be achieved in this way. 破折号的运用•in addition 除此之外•intensity of typographic expression 排版表达强度•the rare exception 罕见的例外•circumstance 环境•extravagant 奢侈的•lithographic 平版印刷•linoleum 油布•pretentious 做作的，自命不凡的#new words#•effective 给人深刻印象•distinguish 卓越的•contradict 反驳•asymmetric 不对称的•symmetrical 对称的•incomparably 无敌地•parody 嘲仿（恶搞）•sentimentality 多愁善感•obtain 获得•arrow 箭头•circular 圆形的•plain 朴实无华的东西