出版社: University of California Press
副标题: German Cultural Criticism)
译者: McLean, Ruari
出版年: 2006-09-01
页数: 286
定价: USD 34.95
装帧: Paperback
ISBN: 9780520250123
内容简介 · · · · · ·
Since its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and wo...
Since its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.
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洋子 (无远弗届)
此页讲怎么专业地吐槽: 要不要这么坑爹啊?! 乍看找不着重点,也不知道怎么继续,近点儿根本不忍逼视。用了特么十个字号,其实最多只需要六个就够了有木有?!首字母大写的单词们晃瞎爷的眼了!最坑爹的是愚蠢简直是愚蠢地全部用了强制双齐! 总结:相较之下,连全部居中的屌丝排版都是高富帅了 #vocabulary# preconceived 预料的 initial 最初的,首字母大写 disturbance 干扰2013-01-29 10:47
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洋子 (无远弗届)
A poster can be dingy unfinished from its neighbours by the printing of special colours n use of coloured papers. #sentence# admittedly, ... 公认的 ... , etc., ... ... , SAY ?, ... 比如 #vocabulary# repellent 令人厌烦的 revue 讽刺时事的滑稽剧 hoarding 临时围墙 overwhelming 势不可挡的 monotony 千篇一律 strengthen 顽固 distinguish 被杰出地区分出来 device 装置,策略,图案 fraction 小部分,分数 cha...2013-01-29 10:40
A poster can be dingy unfinished from its neighbours by the printing of special colours n use of coloured papers. #sentence# admittedly, ... 公认的 ... , etc., ... ... , SAY ?, ... 比如 #vocabulary# repellent 令人厌烦的 revue 讽刺时事的滑稽剧 hoarding 临时围墙 overwhelming 势不可挡的 monotony 千篇一律 strengthen 顽固 distinguish 被杰出地区分出来 device 装置,策略,图案 fraction 小部分,分数 chaotic 混乱的 aesthetic 具有审美趣味的
回应 2013-01-29 10:40 -
洋子 (无远弗届)
If a circular or other such "secondary" form is used , it must have a function. In posters especially, decorative elements and anything non-founctional must be rigorously excluded. #vocabulary# pointer 暗示 emphasis 重点 rigorously 严格地 exclude 排除 assumption 设想 discard 抛弃 repellent 令人讨厌的2013-01-29 10:05
If a circular or other such "secondary" form is used , it must have a function. In posters especially, decorative elements and anything non-founctional must be rigorously excluded. #vocabulary# pointer 暗示 emphasis 重点 rigorously 严格地 exclude 排除 assumption 设想 discard 抛弃 repellent 令人讨厌的
回应 2013-01-29 10:05 -
洋子 (无远弗届)
Because no hideous border rules, poster can't be effective unless using unusual colour n inks: they will have a boring uniformity. Very heavy display line, characteristic of typo-posters, leads to strong contrasts which contradict the nature of the old typography. the ASYMMETRIC construction of the new typo-poster also the purpose better because the lines can be grouped in such a way as to read...2013-01-29 04:33
Because no hideous border rules, poster can't be effective unless using unusual colour n inks: they will have a boring uniformity. Very heavy display line, characteristic of typo-posters, leads to strong contrasts which contradict the nature of the old typography. the ASYMMETRIC construction of the new typo-poster also the purpose better because the lines can be grouped in such a way as to reading easier. Big for important, small for unimportant. Clearest typeface, sanserif, is the only one that is right. Pretentious : special = less legible Circles must never be used as decoration. #essay sentences# •the purpose of a poster - to attract - can hardly be achieved in this way. 破折号的运用 •in addition 除此之外 •intensity of typographic expression 排版表达强度 •the rare exception 罕见的例外 •circumstance 环境 •extravagant 奢侈的 •lithographic 平版印刷 •linoleum 油布 •pretentious 做作的,自命不凡的 #new words# •effective 给人深刻印象 •distinguish 卓越的 •contradict 反驳 •asymmetric 不对称的 •symmetrical 对称的 •incomparably 无敌地 •parody 嘲仿(恶搞) •sentimentality 多愁善感 •obtain 获得 •arrow 箭头 •circular 圆形的 •plain 朴实无华的东西
回应 2013-01-29 04:33
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洋子 (无远弗届)
1 May 1972 Pillar poster: A0 A1 A3 Small poster: A4 A5 conventional style: #learn some words to say I don't like it# inefficient, unfunctional, unpleasing, senseless(borders), thick/thin border rules2013-01-29 03:14
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洋子 (无远弗届)
Jan Tschichold #learn some words to say I like it# practical, lucid(appearance), the use of space, contrasts in type sizes, eye-catcher, #Beautiful type is unimportant, but the contrast n space use.# Poster design requires the STRONGEST effect n UTMOST clarity. The basic fault in nearly all typo-posters is the RETENTION of conventional centred typography. Don't use hideous border rules. Because...2013-01-29 03:34
Jan Tschichold #learn some words to say I like it# practical, lucid(appearance), the use of space, contrasts in type sizes, eye-catcher, #Beautiful type is unimportant, but the contrast n space use.# Poster design requires the STRONGEST effect n UTMOST clarity. The basic fault in nearly all typo-posters is the RETENTION of conventional centred typography. Don't use hideous border rules. Because no hideous border rules, poster can't be effective unless using unusual colour n inks: they will have a boring uniformity. Very heavy display line, characteristic of typo-posters, leads to strong contrasts which contradict the nature of the old typography. #essay sentences# •I am far from blaming ... 我绝非要责怪... •the purpose of a poster - to attract - can hardly be achieved in this way. 破折号的运用 •in addition 除此之外 #new words# •compositor 印刷工人 •militate against 妨碍 *militate in favour of 便于 •tempo 发展速度 •insuperable 不可逾越的 •retention 保留,滞留 •hideous 丑恶的 •border rule 边框 •prevalent 普遍的 •effective 给人深刻印象 •distinguish 卓越的 •contradict 反驳 •asymmetric 不对称的
回应 2013-01-29 03:34 -
洋子 (无远弗届)
Because no hideous border rules, poster can't be effective unless using unusual colour n inks: they will have a boring uniformity. Very heavy display line, characteristic of typo-posters, leads to strong contrasts which contradict the nature of the old typography. the ASYMMETRIC construction of the new typo-poster also the purpose better because the lines can be grouped in such a way as to read...2013-01-29 04:33
Because no hideous border rules, poster can't be effective unless using unusual colour n inks: they will have a boring uniformity. Very heavy display line, characteristic of typo-posters, leads to strong contrasts which contradict the nature of the old typography. the ASYMMETRIC construction of the new typo-poster also the purpose better because the lines can be grouped in such a way as to reading easier. Big for important, small for unimportant. Clearest typeface, sanserif, is the only one that is right. Pretentious : special = less legible Circles must never be used as decoration. #essay sentences# •the purpose of a poster - to attract - can hardly be achieved in this way. 破折号的运用 •in addition 除此之外 •intensity of typographic expression 排版表达强度 •the rare exception 罕见的例外 •circumstance 环境 •extravagant 奢侈的 •lithographic 平版印刷 •linoleum 油布 •pretentious 做作的,自命不凡的 #new words# •effective 给人深刻印象 •distinguish 卓越的 •contradict 反驳 •asymmetric 不对称的 •symmetrical 对称的 •incomparably 无敌地 •parody 嘲仿(恶搞) •sentimentality 多愁善感 •obtain 获得 •arrow 箭头 •circular 圆形的 •plain 朴实无华的东西
回应 2013-01-29 04:33 -
洋子 (无远弗届)
If a circular or other such "secondary" form is used , it must have a function. In posters especially, decorative elements and anything non-founctional must be rigorously excluded. #vocabulary# pointer 暗示 emphasis 重点 rigorously 严格地 exclude 排除 assumption 设想 discard 抛弃 repellent 令人讨厌的2013-01-29 10:05
If a circular or other such "secondary" form is used , it must have a function. In posters especially, decorative elements and anything non-founctional must be rigorously excluded. #vocabulary# pointer 暗示 emphasis 重点 rigorously 严格地 exclude 排除 assumption 设想 discard 抛弃 repellent 令人讨厌的
回应 2013-01-29 10:05
-
洋子 (无远弗届)
此页讲怎么专业地吐槽: 要不要这么坑爹啊?! 乍看找不着重点,也不知道怎么继续,近点儿根本不忍逼视。用了特么十个字号,其实最多只需要六个就够了有木有?!首字母大写的单词们晃瞎爷的眼了!最坑爹的是愚蠢简直是愚蠢地全部用了强制双齐! 总结:相较之下,连全部居中的屌丝排版都是高富帅了 #vocabulary# preconceived 预料的 initial 最初的,首字母大写 disturbance 干扰2013-01-29 10:47
-
洋子 (无远弗届)
A poster can be dingy unfinished from its neighbours by the printing of special colours n use of coloured papers. #sentence# admittedly, ... 公认的 ... , etc., ... ... , SAY ?, ... 比如 #vocabulary# repellent 令人厌烦的 revue 讽刺时事的滑稽剧 hoarding 临时围墙 overwhelming 势不可挡的 monotony 千篇一律 strengthen 顽固 distinguish 被杰出地区分出来 device 装置,策略,图案 fraction 小部分,分数 cha...2013-01-29 10:40
A poster can be dingy unfinished from its neighbours by the printing of special colours n use of coloured papers. #sentence# admittedly, ... 公认的 ... , etc., ... ... , SAY ?, ... 比如 #vocabulary# repellent 令人厌烦的 revue 讽刺时事的滑稽剧 hoarding 临时围墙 overwhelming 势不可挡的 monotony 千篇一律 strengthen 顽固 distinguish 被杰出地区分出来 device 装置,策略,图案 fraction 小部分,分数 chaotic 混乱的 aesthetic 具有审美趣味的
回应 2013-01-29 10:40 -
洋子 (无远弗届)
If a circular or other such "secondary" form is used , it must have a function. In posters especially, decorative elements and anything non-founctional must be rigorously excluded. #vocabulary# pointer 暗示 emphasis 重点 rigorously 严格地 exclude 排除 assumption 设想 discard 抛弃 repellent 令人讨厌的2013-01-29 10:05
If a circular or other such "secondary" form is used , it must have a function. In posters especially, decorative elements and anything non-founctional must be rigorously excluded. #vocabulary# pointer 暗示 emphasis 重点 rigorously 严格地 exclude 排除 assumption 设想 discard 抛弃 repellent 令人讨厌的
回应 2013-01-29 10:05 -
洋子 (无远弗届)
Because no hideous border rules, poster can't be effective unless using unusual colour n inks: they will have a boring uniformity. Very heavy display line, characteristic of typo-posters, leads to strong contrasts which contradict the nature of the old typography. the ASYMMETRIC construction of the new typo-poster also the purpose better because the lines can be grouped in such a way as to read...2013-01-29 04:33
Because no hideous border rules, poster can't be effective unless using unusual colour n inks: they will have a boring uniformity. Very heavy display line, characteristic of typo-posters, leads to strong contrasts which contradict the nature of the old typography. the ASYMMETRIC construction of the new typo-poster also the purpose better because the lines can be grouped in such a way as to reading easier. Big for important, small for unimportant. Clearest typeface, sanserif, is the only one that is right. Pretentious : special = less legible Circles must never be used as decoration. #essay sentences# •the purpose of a poster - to attract - can hardly be achieved in this way. 破折号的运用 •in addition 除此之外 •intensity of typographic expression 排版表达强度 •the rare exception 罕见的例外 •circumstance 环境 •extravagant 奢侈的 •lithographic 平版印刷 •linoleum 油布 •pretentious 做作的,自命不凡的 #new words# •effective 给人深刻印象 •distinguish 卓越的 •contradict 反驳 •asymmetric 不对称的 •symmetrical 对称的 •incomparably 无敌地 •parody 嘲仿(恶搞) •sentimentality 多愁善感 •obtain 获得 •arrow 箭头 •circular 圆形的 •plain 朴实无华的东西
回应 2013-01-29 04:33
论坛 · · · · · ·
这本书艺术之光书屋有售,具体链接及内页为: | 来自艺术之光书店 | 2012-05-03 |
0 有用 cp 2011-10-04
平面设计历史上一本宣言式的书,完整定义了new typography的特征,甚至上升到了意识形态
1 有用 Jany 2017-07-10
Really bad designed srsly, why so many widows?????! And the paper is gross to me, with a chemical scent ugh...
0 有用 [已注销] 2018-10-20
补Mark。以后可以买一本放书架上随时翻阅。
0 有用 [已注销] 2018-10-20
补Mark。以后可以买一本放书架上随时翻阅。
1 有用 Jany 2017-07-10
Really bad designed srsly, why so many widows?????! And the paper is gross to me, with a chemical scent ugh...
0 有用 cp 2011-10-04
平面设计历史上一本宣言式的书,完整定义了new typography的特征,甚至上升到了意识形态