Michael J. O'Connor 出版社: Warner Business Books 副标题: Discover the Four Basic Business Personalities and How They Can Lead You to Success 出版年: 1998-2-1 页数: 304 定价: USD 14.99 装帧: Paperback ISBN: 9780446673433
In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there Targeted print ads. National print publicity. .