Made to Stick的笔记(10)

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第10页 What sticks?

ChocolatePocky (我什么都不知道，，，)

Are ideas born interesting or made interesting? How do we nurture our idea so they will success in the world? Is it possible to make a ture, worthwhile idea circulate as effectively as this false idea? Popcorn ideas are interesting but not sensational, truthful but not mind-blowing,important but not "life-or-death". We write this book to help you make your idea stick. By"stick", we mean your id...
2018-01-22 04:59:34 1人喜欢
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第1页

Jule

The critical elements of a sticky idea: SUCCESS: >Simplicity: if you argue 10 points, no one will remember any; strip idea to core: relententlessly prioritizing, ala wisdom contained in the golden rule. >Unexpectedness: get people to pay attention by violating their expectations; create surprise, interest, and curiosity >Concrete Images work best: ex. razors in apples scared trick or t...
2012-04-28 08:48:31 2人喜欢
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第183页 Emotional

Dilettante G (lol爱好一切进步力量lol)

对马斯洛需求层次理论的批判与论证：「 ...... ...Maslow's list of needs was incredibly insightful, but he was wrong to describe it as a "hierarchy." Maslow saw the hierarchy as a ladder --- to be climbed rung by rung from the bottom up. You couldn't fill your longing for Esteem until you satisfied your longing for Security. You couldn't fill your Aesthetic needs until your Physical needs were ta...
2019-09-02 15:29:45 1人喜欢
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全书

大毛光光头 (必须强人所难)

传播观点的六条原则： 1. 简洁(simplicity)。人脑容量极其有限，重点只能有一条，不管你想说什么，只说你认为绝对不可少的那一条。"好的信息传递不是加无可加，而是减无可减。" 2. 意外(surprise)。把你的听众的注意力抓过来。人家心不在焉，你说了白说。 3. 具体(concrete)。理解抽象的事物很费劲，要记住就更难了。具体的事物天然地适合被人脑理解和记住。 4. 信度(credibility)。同样的话说出来不同人说出来效果可能大有不同...
2011-12-24 22:02:38 8人喜欢
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一句话模型：将创意化作简单、意外、具体、可信以及带情感的故事

戏剧balabala

2022-03-21 14:50:50
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succes 非常容易记住的6个方法~ 让别人牢牢记住它

富丽达 Frieda

2021-06-02 08:51:18
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第225页 Stories

Dilettante G (lol爱好一切进步力量lol)

对“心灵鸡汤”系列的剖析：「... ...The Chicken Soup series has become a publishing phenomenon, with more than 4.3 million books sold and thirty-seven Chicken Soup titles in print, including Chicken Soup for the Father's Soul, Chicken Soup for the Nurse's Soul, and Chicken Soup for the NASCAR Soul. The Chicken Soup books traffic in inspirational stories --- stories that uplift, motivate, energi...
2019-09-17 14:18:26
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1

Summeriris

This is the Curse of Knowledge. Once we know something, we find it hard to imagine what it was like not to know it. It becomes difficult for us to share our knowledge with others, because we can't readily recreate our listeners' state of mind. It's hard to make ideas stick in a noisy, unpredictable, chaotic environment. If we're to succeed, the first step is this: Be simple. Not simple in terms...
2013-12-08 15:42:39
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第57页

酸的雨 (不要试图去触碰肩上的蜻蜓)

An accurate but useless idea is still useless
2013-02-24 11:49:49
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第174页

warton

the most basic way to make people care is to form an association between something they don't yet care about and something they do care about.
2011-11-11 15:49:59