Feed the Start-Up Beast

This is the proven 7-step marketing system for fast and furious business growth. Fewer than 5 per cent of all U.S.-based entrepreneurial businesses ever achieve their dream of rapid growth. And yet, thanks to the web, there's never been a better time to be a growth-oriented entrepreneur. Feed the Start-Up Beast shows you how the smallest marketing efforts can produce outsized sales results, if you focus on the right things. These seven strategies teach you how to apply limited resources more effectively, substituting finesse (the right tactics) for brute force (big budgets). Richly illustrated and easy to read, Feed the Start-Up Beast is the go-to marketing handbook for serious entrepreneurs. Whether you're wondering how to get your start-up off the ground, or looking for answers as to why your business has stalled, Feed the Start-Up Beast will show you how to feed - and unleash - the beast that is your business. Ask: how a single question can reveal your business' future. Listen: why your best customers should drive your bus. Focus: the path to engaging your best prospects. Attract: the secret to being found by your best prospects. Pursue: the secret to finding your best prospects. Nurture: test, convert, measure and deliver-and turn prospects into lifelong fans. Grow: how to unleash your beast - and grow BIG. Drew Williams is a serial entrepreneur who successfully sold one of his businesses for eight figures. As head of marketing for several multimillion dollar companies, he has marketed everything from television to high-tech to financial services to chocolate. He is currently managing partner at nuRevenue Partners. Jonathan Verney is practice lead for content strategy at nuRevenue Partners, President of the content agency The Corporate Storytellers Inc., and coauthor of two widely-acclaimed business books, including Live Well, Retire Well: Strategies for a Rich Life and a Richer Retirement.