作者:
Susan Weinschenk 出版社: New Riders 副标题: Master the art and science of persuasion and motivation 出版年: 2013-3-21 页数: 224 定价: USD 24.99 装帧: Paperback ISBN: 9780321884503
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of p...
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you'll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn: * The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.* If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.* If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON'T refer to money.* If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.* If you are using feedback to increase the desire for mastery keep the feedback objective, and don't include praise.
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do St...
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.
原文摘录
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手写改变大脑
当我在研究生院写博士论文时，第一稿是手写的（好吧，我承认，我已经很老了！）。如今大多数的写作是通过敲击键盘完成的。这本书，我是在笔记本电脑上写的，我跟朋友和家人的大部分沟通是通过电子邮件进行的（电子邮件当然也是在我的笔记本电脑键盘上输的）。不过，仍然有几种东西我会使用手写一一我最重要的日常工作清单，还有我的大部分商业计划。如果你停下来想一想，哪些东西你会用手写，哪些东西你会用键盘写，你会发现挺有意思的。但它是否重要呢
雷扎・沙德梅尔（ Reza Shadmehr，1997）和亨利・霍尔柯姆 Henry Holcomb）考察了人们手写（比如用钢笔或铅笔写）和用键盘打字时大脑的活动。由于手写和打字所涉及的肌肉不同，沙德梅尔和霍尔柯姆发现，人们用手写会留下更强的记忆。 (查看原文)
![[美] Susan Weinschenk](https://img1.doubanio.com/f/vendors/8dd0c794499fe925ae2ae89ee30cd225750457b4/pics/personage-default-medium.png)
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0 有用 周妖怪 2021-04-12 00:09:12
书里提供的一些小技巧还是不错的，就是读起来太容易犯困了！
0 有用 林春娇 2023-01-11 17:30:52 北京
2022年读到最有价值的书-功利层面