Acknowledgments ix
Foreword Erik Roth x
SCENE 01 There s No More Business As Usual viii
The Butterfly Effect and Long-Range Planning 12
Applied Design Thinking Is Strategic Innovation 16
Time to Think beyond Crisis Mode 18 Changing Management Paradigms 22
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Acknowledgments ix
Foreword Erik Roth x
SCENE 01 There s No More Business As Usual viii
The Butterfly Effect and Long-Range Planning 12
Applied Design Thinking Is Strategic Innovation 16
Time to Think beyond Crisis Mode 18 Changing Management Paradigms 22
SCENE 02 What Is Design Thinking, Really? 26 Is Design Thinking a Science or an Art? 34
Design Thinking Has Been Oversimplified 38
SCENE 03 Applied Design Thinking in Business and Strategy 46
Design Thinking to the Rescue 56 We ve Lost Touch with What s around Us 58
Every Future Business Leader Needs to Be a Good Design Thinker 60
The 10 Design Thinking Principles That Redefine Business Management 62
SCENE 04 Introducing the Design Thinking MBA 76
Business Challenge 01: Growth 82
Business Challenge 02: Predictability 94
Business Challenge 03: Change 108
Business Challenge 04: Maintaining Relevance 118
Business Challenge 05: Extreme Competition 126
Business Challenge 06: Standardization 136
Business Challenge 07: Creative Culture 148
Business Challenge 08: Strategy and Organization 156
SCENE 05 Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies 188
About the Author 203
Photo Credits 204
Index 205
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3 有用 TT 2015-08-17 15:19:42
作为译者，我悄悄不推荐此书。都看了四分之一了，还是空话，既没干货，也没湿货，要不是要翻译，早就扔了。一部烂书，就算书籍设计再好，也还是烂书。
0 有用 Liu 2017-12-30 13:03:56
快速的翻看了一下，真的没什么干货，没有什么逻辑性，说了半天竟是废话，译者都不看了，我还凑什么热闹
0 有用 我是谁并不重要 2017-10-30 07:29:34
一口气在书店读完，强调的还是老生长谈的东西，就是加入一些所谓的设计元素，创新管理思维。