Name: Business to Business Marketing
ISBN: 9780333921944

作者: Daniel Michel / Peter Naudé / Robert Salle / Jean-Paul Valla
出版社: Palgrave Macmillan
副标题: Strategies and Implementation
出版年: 2003-01-18
定价: USD 105.00
装帧: Hardcover
ISBN: 9780333921944

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内容简介 · · · · · ·

This text is an adaptation of a successful French text which is now into its second edition. A major strength of this text is the European perspective it offers on managing business to business markets, as an alternative to the traditional American view. The text is based on sound theoretical foundations and the approaches presented have been tried in a variety of business sett...

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