出版社: O'Reilly Media
出版年: 2007-5-15
页数: 192
定价: USD 24.99
装帧: Hardcover
ISBN: 9780596527051
内容简介 · · · · · ·
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation hi...
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world. Why all innovation is a collaborative process How innovation depends on persuasion Why problems are more important than solutions How the good innovation is the enemy of the great Why the biggest challenge is knowing when it's good enough "For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." -- Scott Berkun, from the text. "Insightful, inspiring, evocative, and just plain fun to read it's totally great." -- John Seely Brown, former Chief Scientist of Xerox, andDirector, Xerox Palo Alto Research Center (PARe; current Chief of Confusion "Small, simple, powerful: an innovative book about innovation." -- Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things "The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens." -- Guy Kawasaki, author of The Art of the Start "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy commercial world, reading this book will be time well spent." -- Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation "This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation." -- Werner Vogels, CTO, Amazon.com "I loved this book. It's an easy-to-read playbook for anyone wanting to lead and manage positive change in their business." -- Frank McDermott, Marketing Manager, EMI Music Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller, The Art of Project Management (O'Reilly). He also teaches creative thinking at the University of Washington.
作者简介 · · · · · ·
Scott Berkun了解创新,他曾经是微软因特网浏览器开发小组的一员,同时是WWW.scottberkun。com的作家,也是2005年畅销书《项目管理艺术(TheArt of Project Management)》的作者。他还在华盛顿大学教授创新思考的课程。
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The Myths of Innovation的书评 · · · · · · ( 全部 8 条 )

《创新的神话》读书笔记

忘记创新:专注于做好事情

几乎任何创新都是伤痕累累

灵感只是结果,并非过程

创新的神话 第二版 中文版已经出版
> 更多书评 8篇
读书笔记 · · · · · ·
我来写笔记-
最喜欢这段引用: 历史偏爱独一无二的发明家这个概念,但是成功的公司至少是由两个或者更多心灵相通的朋友创立并取得成功的。事后虽然可能会有一个人被认为是“创新者”,但一定需要一个优秀的团队去承受风险开创事业。《Rules for revolutionaries》, 例子:甲壳虫,微软,谷歌 计划阅读: Innovation and entrepreneurship, Peter Drucker How Breakthroughs Happen: The Surprising Truth About How Companies Innovate, And...
2011-08-14 11:22:58
最喜欢这段引用: 历史偏爱独一无二的发明家这个概念,但是成功的公司至少是由两个或者更多心灵相通的朋友创立并取得成功的。事后虽然可能会有一个人被认为是“创新者”,但一定需要一个优秀的团队去承受风险开创事业。《Rules for revolutionaries》, 例子:甲壳虫,微软,谷歌 计划阅读: Innovation and entrepreneurship, Peter Drucker How Breakthroughs Happen: The Surprising Truth About How Companies Innovate, Andrew Hargadon Diffusion of Innovations, Everett M. Rogers The Engines of Our Ingenuity, John Lienhard Creativity in Science: Chance, Logic, Genius, And Zeiggeist, Dean Keith Simonton Fire in the Crucible: The Alchemy of Creative Genius, John Briggs THe Grace of Great Things: Creativity and Innovation, Robert Grudin Connections, Jmaes Burke
回应 2011-08-14 11:22:58
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最喜欢这段引用: 历史偏爱独一无二的发明家这个概念,但是成功的公司至少是由两个或者更多心灵相通的朋友创立并取得成功的。事后虽然可能会有一个人被认为是“创新者”,但一定需要一个优秀的团队去承受风险开创事业。《Rules for revolutionaries》, 例子:甲壳虫,微软,谷歌 计划阅读: Innovation and entrepreneurship, Peter Drucker How Breakthroughs Happen: The Surprising Truth About How Companies Innovate, And...
2011-08-14 11:22:58
最喜欢这段引用: 历史偏爱独一无二的发明家这个概念,但是成功的公司至少是由两个或者更多心灵相通的朋友创立并取得成功的。事后虽然可能会有一个人被认为是“创新者”,但一定需要一个优秀的团队去承受风险开创事业。《Rules for revolutionaries》, 例子:甲壳虫,微软,谷歌 计划阅读: Innovation and entrepreneurship, Peter Drucker How Breakthroughs Happen: The Surprising Truth About How Companies Innovate, Andrew Hargadon Diffusion of Innovations, Everett M. Rogers The Engines of Our Ingenuity, John Lienhard Creativity in Science: Chance, Logic, Genius, And Zeiggeist, Dean Keith Simonton Fire in the Crucible: The Alchemy of Creative Genius, John Briggs THe Grace of Great Things: Creativity and Innovation, Robert Grudin Connections, Jmaes Burke
回应 2011-08-14 11:22:58
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最喜欢这段引用: 历史偏爱独一无二的发明家这个概念,但是成功的公司至少是由两个或者更多心灵相通的朋友创立并取得成功的。事后虽然可能会有一个人被认为是“创新者”,但一定需要一个优秀的团队去承受风险开创事业。《Rules for revolutionaries》, 例子:甲壳虫,微软,谷歌 计划阅读: Innovation and entrepreneurship, Peter Drucker How Breakthroughs Happen: The Surprising Truth About How Companies Innovate, And...
2011-08-14 11:22:58
最喜欢这段引用: 历史偏爱独一无二的发明家这个概念,但是成功的公司至少是由两个或者更多心灵相通的朋友创立并取得成功的。事后虽然可能会有一个人被认为是“创新者”,但一定需要一个优秀的团队去承受风险开创事业。《Rules for revolutionaries》, 例子:甲壳虫,微软,谷歌 计划阅读: Innovation and entrepreneurship, Peter Drucker How Breakthroughs Happen: The Surprising Truth About How Companies Innovate, Andrew Hargadon Diffusion of Innovations, Everett M. Rogers The Engines of Our Ingenuity, John Lienhard Creativity in Science: Chance, Logic, Genius, And Zeiggeist, Dean Keith Simonton Fire in the Crucible: The Alchemy of Creative Genius, John Briggs THe Grace of Great Things: Creativity and Innovation, Robert Grudin Connections, Jmaes Burke
回应 2011-08-14 11:22:58
论坛 · · · · · ·
本书中文版已经出版 | 来自Mr.Sunday | 1 回应 | 2010-04-29 11:49:21 |
作者在Google大学里关于本书的演讲 | 来自容懂 | 2007-11-09 01:52:11 |
这本书的其他版本 · · · · · · ( 全部5 )
-
凤凰出版社 (2010)8.6分 157人读过
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东南大学出版社 (2012)8.5分 33人读过
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O'Reilly Media (2010)9.2分 16人读过
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东南大学出版社 (2012)暂无评分 8人读过
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订阅关于The Myths of Innovation的评论:
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0 有用 蝉 2014-01-10 19:17:19
: N19/B513
0 有用 optman 2011-03-13 11:48:19
创新其实不神秘,是由一连串的事件和人物创造的。
0 有用 g9 2008-07-05 12:54:08
对我很有启发
0 有用 一只豆 2011-05-22 01:48:56
灵不灵 不能靠书
0 有用 南天门 2015-03-20 12:31:45
创新是一个过程,实现更需要技巧。
0 有用 等待如果 2020-02-22 16:30:27
Blinkist扫过。概念和想法都比较可以预计,还是偏心灵鸡汤一些。Disruptive Innovation已经变得越来越难,但Sustaining Innovation却变得越来越普遍且应用得越来越快,也正是这本书所说的。创新是小改造的不断积累,不是从天而降的完美。是无数前人已经铺下的路,往往是多人合作的产物(由于专利版权的原因和宣传效果的戏剧性,走在台前的可能只有一个“神人”)。人们常常拒绝... Blinkist扫过。概念和想法都比较可以预计,还是偏心灵鸡汤一些。Disruptive Innovation已经变得越来越难,但Sustaining Innovation却变得越来越普遍且应用得越来越快,也正是这本书所说的。创新是小改造的不断积累,不是从天而降的完美。是无数前人已经铺下的路,往往是多人合作的产物(由于专利版权的原因和宣传效果的戏剧性,走在台前的可能只有一个“神人”)。人们常常拒绝改变,不愿意接受未知,尤其是创新可能颠覆他们现有的工作和利益,不要因此而灰心,多做试验。创新的运用也需要考虑历史和文化背景(举了中国火药武器的例子)。 (展开)
0 有用 南天门 2015-03-20 12:31:45
创新是一个过程,实现更需要技巧。
0 有用 蝉 2014-01-10 19:17:19
: N19/B513
0 有用 一只豆 2011-05-22 01:48:56
灵不灵 不能靠书
0 有用 optman 2011-03-13 11:48:19
创新其实不神秘,是由一连串的事件和人物创造的。