Inspired by Marion Luna Brem's own amazing rags-to-riches story, this is a practical book for the modern woman at any stage of her career. While revealing how she transformed herself from a jobless young mother, deeply in debt after cancer treatments, into the leader of a $45 million dollar business empire, Brem charts the seven characteristics to which she fe...
Inspired by Marion Luna Brem's own amazing rags-to-riches story, this is a practical book for the modern woman at any stage of her career. While revealing how she transformed herself from a jobless young mother, deeply in debt after cancer treatments, into the leader of a $45 million dollar business empire, Brem charts the seven characteristics to which she feels women can lay particular if not exclusive claim-and how embracing these traits can lead women to financial independence and professional and personal satisfaction.
From Publishers Weekly
In 1984, Brem diagnosed with two types of cancer kept knocking at the doors of car dealerships until someone hired her. Today, as president and CEO of Love Chrysler, she is one of the most successful Latinas in business in the U.S. She explains the principles that sustained her even at her lowest (e.g., know your self-worth; be creative; be passionate about your work), offering numerous anecdotes about women who succeeded against tremendous odds. Readers will empathize with Brem, who speaks frankly and sensitively. This eminently inspiring book, reminiscent of Deborah Rosado Shaw's Dream Big, will find a wide audience.
From Library Journal
Brem, president and CEO of two automobile dealerships in Texas, was named one of Avon's Women of Enterprise in 2001. As a young mother, she overcame cancer and a divorce to achieve success in a field dominated by men. Here she argues that women's attributes as well as their shortcomings all conspire to make them adept at entrepreneurship. Brem details the seven unique strengths and weaknesses (or "truths") that she feels are key to women's personal and professional fulfillment, illustrating them with stories of contemporary women in the business world. Unfortunately, these truths are little more than clich s, e.g., women are nurturing and want to help while men want to fix problems. It's too bad that Brem didn't focus more on the details of her own inspirational story and how she made it to the top. Recommended primarily for those public libraries that have a "women in business" collection.
Stacey Marien, American Univ., Washington, DC
Brem, once inexperienced in the workplace and a single mother and cancer victim, now shares her story of fighting against all odds to initially find a job and succeed as an entrepreneur. She explains how women's innate strengths aid their difficult climb to business success, financial freedom, and personal joy by presenting an in-depth review of characteristics common to women such as resiliency, nurturing, intuition, creativity, passion, self-value, and sensitivity. She points out the pitfalls that can be common to women as they secure positions of leadership, and she offers advice on what not to do as well as positive suggestions for situations that can occur in any business. Her insights into management issues are meant to help women but could also be useful counsel for men. Although the market is filled with "women in business" advice books, which vary in quality, this one is superb; Brem does an excellent job in laying out important issues and tips for women just beginning their careers or for those at more advanced stages.