Adam M. Brandenburger
Barry J. Nalebuff 出版社: Currency Doubleday 副标题: A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business 出版年: 1997-12 页数: 304 定价: USD 18.95 装帧: Paperback ISBN: 9780385479509
"Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow.
前言中第一句话说道： “There's nothing so practical as a good theory. A good theory confirms the conventional wisdom that 'less is more'. A good theory does less because it doesn't give answers. At the same time, it does a lot more because it helps people ...
Coopetition occurs when companies work together for parts of their business where they do not believe they have competitive advantage and where they believe they can share common costs. 同时参考：哈佛经典谈判术：调查型谈判