出版社: Wiley
副标题: Finding the Value of "Intangibles" in Business
出版年: 20078
页数: 287
定价: 406.00元
装帧: Hardcover
ISBN: 9780470110126
内容简介 · · · · · ·
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Praise for How to Measure Anything: Finding the Value of Intangibles in Business
"I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life . . . Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something better than we know it now....
在线阅读本书
Praise for How to Measure Anything: Finding the Value of Intangibles in Business
"I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life . . . Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something better than we know it now. How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed."
–Peter Tippett, PhD, M.D.
Chief Technology Officer at CyberTrust
and inventor of the first antivirus software
"Doug Hubbard has provided an easy–to–read, demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. We encourage our clients to try his powerful, practical techniques."
–Peter Schay
EVP and COO of
The Advisory Council
"As a reader you soon realize that actually everything can be measured while learning how to measure only what matters. This book cuts through conventional clichés and business rhetoric and offers practical steps to using measurements as a tool for better decision making. Hubbard bridges the gaps to make college statistics relevant and valuable for business decisions."
–Ray Gilbert
EVP Lucent
"This book is remarkable in its range of measurement applications and its clarity of style. A must–read for every professional who has ever exclaimed, ′Sure, that concept is important, but can we measure it?′"
–Dr. Jack Stenner
Cofounder and CEO of MetraMetrics, Inc.
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GeeMusou (面死而生)
chap 4 clarifying the measurement problem To start the measurement, necessary to specify the problem. By clarifying the problem, measurement can be possible. You also must ask the two other questions before you design a particular measurement method: how much do you know about this now and what is it worth to measure? Break the problem down into some relevant, observable components. Quan...20150331 22:32
chap 4 clarifying the measurement problem To start the measurement, necessary to specify the problem. By clarifying the problem, measurement can be possible.You also must ask the two other questions before you design a particular measurement method: how much do you know about this now and what is it worth to measure?Break the problem down into some relevant, observable components. Quantify their uncertainty by using probabilities and ranges.跟搞科研思路一样，开始研究执勤先确定要研究什么问题。回应 20150331 22:32 
GeeMusou (面死而生)
Chap 3 The illusion of intangibles: why the immearsurables aren't 3 aspects of measurement: 1. definition; 2. object; 3. methods. 1. The definition of measurement in the book is inspired by Shannon A Mathematical Theory of Communication: Measurement is a set of observation that REDUCE UNCERTAINTY where the result is expressed as a quantity. While in measurement theory, a measurement ...20150322 19:34
Chap 3 The illusion of intangibles: why the immearsurables aren't3 aspects of measurement:1. definition;2. object;3. methods.1.The definition of measurement in the book is inspired by Shannon A Mathematical Theory of Communication:Measurement is a set of observation that REDUCE UNCERTAINTY where the result is expressed as a quantity.While in measurement theory, a measurement is a type of mapping between the thing being measured and numbers.For example, in definition of gravity, the specialised terminology goes beyond a onesentence definition and is a part of larger theoretical framework.Stanley Stevens described different scale of measurement, nominal and ordinal, respectively. In nominal measurement, the answer is yes or no. Ordinal allows us to say something is more than the other, but not by how much.2. Business managers need to realise that some things seem to be intangible only because the managers just haven't defined what they are talking about. Figure out what you mean and you are halfway to measuring it.'A problem well stated is a problem half solved.'Clarification Chaina) If it matters at all, it is detectable/observable.b) If it is detectable, it can be detected as an amount(or range of possible amounts).c) If it can be detected as a range of possible amounts, it can be measured.3. It is encouraging to know that several proven measurement methods can be used for a variety of issues to help measure something you may have at first considered immearsurable.A simple estimation method: the Rule of FiveThere is a 93% chance that the median中指 of a population is between the smallest and largest values in any random sample of five from that population. (Which is easy to prove.)Word experiment means 'to get something by TRYING'. "If you don't know what to measure, measure anyway. You'll learn what to measure."the "Just do it" method.Many decision makers avoid even trying to make an observation by thinking of a variety of obstacles to measurements. Here are some assumptions which make it possible to start measurement:a) your problem as unique as you think;b) you have more data than you think;c) you need less data than you think;d) there is a useful measurement that is much simpler than you think.Objections....no need to summarise.A universal approach to measurement:1. What are you trying to measure? What is the real meaning of the alleged 'intangible'? (clear target of measurement)2. Why do you care  what's the decision and where is the 'threshold'? (necessity?)3. How much do you know now  what ranges or probabilities represent your uncertainty about this? (information acquired, or uncertainty level)4. What is the value of the information? What are the consequences of being wrong and the chance of being wrong, and what, if any, measurement effort would be justified? (risk of information, whether deserve the measurement)5. Within a cost justified by the information value, which observations would confirm or eliminate different possibilities? For each possible scenario, what is the simplest thing we should see if that scenario were true? (key factors in observation, most obvious sign, 8020 rule)6. How do you conduct the measurement that accounts for various types of avoidable errors(again, where the cost is less than the value of the information)? (error estimation)可算特么看完这章了，感觉好多废话啊，集中在objection的那几个段落里。3.223.25回应 20150322 19:34 
GeeMusou (面死而生)
Chap 2 An intuitive measurement habit 3 examples: estimate unknowns quickly by using simple observation. The examples show that 1) access uncertainty of a quantity is feasible; 2) simple methods can make something uncertainty certainty; 3) errors of quantity results can be reduced by using more information.20150321 01:28
Chap 2 An intuitive measurement habit3 examples: estimate unknowns quickly by using simple observation. The examples show that1) access uncertainty of a quantity is feasible;2) simple methods can make something uncertainty certainty;3) errors of quantity results can be reduced by using more information.回应 20150321 01:28

GeeMusou (面死而生)
Chap 2 An intuitive measurement habit 3 examples: estimate unknowns quickly by using simple observation. The examples show that 1) access uncertainty of a quantity is feasible; 2) simple methods can make something uncertainty certainty; 3) errors of quantity results can be reduced by using more information.20150321 01:28
Chap 2 An intuitive measurement habit3 examples: estimate unknowns quickly by using simple observation. The examples show that1) access uncertainty of a quantity is feasible;2) simple methods can make something uncertainty certainty;3) errors of quantity results can be reduced by using more information.回应 20150321 01:28 
GeeMusou (面死而生)
Chap 3 The illusion of intangibles: why the immearsurables aren't 3 aspects of measurement: 1. definition; 2. object; 3. methods. 1. The definition of measurement in the book is inspired by Shannon A Mathematical Theory of Communication: Measurement is a set of observation that REDUCE UNCERTAINTY where the result is expressed as a quantity. While in measurement theory, a measurement ...20150322 19:34
Chap 3 The illusion of intangibles: why the immearsurables aren't3 aspects of measurement:1. definition;2. object;3. methods.1.The definition of measurement in the book is inspired by Shannon A Mathematical Theory of Communication:Measurement is a set of observation that REDUCE UNCERTAINTY where the result is expressed as a quantity.While in measurement theory, a measurement is a type of mapping between the thing being measured and numbers.For example, in definition of gravity, the specialised terminology goes beyond a onesentence definition and is a part of larger theoretical framework.Stanley Stevens described different scale of measurement, nominal and ordinal, respectively. In nominal measurement, the answer is yes or no. Ordinal allows us to say something is more than the other, but not by how much.2. Business managers need to realise that some things seem to be intangible only because the managers just haven't defined what they are talking about. Figure out what you mean and you are halfway to measuring it.'A problem well stated is a problem half solved.'Clarification Chaina) If it matters at all, it is detectable/observable.b) If it is detectable, it can be detected as an amount(or range of possible amounts).c) If it can be detected as a range of possible amounts, it can be measured.3. It is encouraging to know that several proven measurement methods can be used for a variety of issues to help measure something you may have at first considered immearsurable.A simple estimation method: the Rule of FiveThere is a 93% chance that the median中指 of a population is between the smallest and largest values in any random sample of five from that population. (Which is easy to prove.)Word experiment means 'to get something by TRYING'. "If you don't know what to measure, measure anyway. You'll learn what to measure."the "Just do it" method.Many decision makers avoid even trying to make an observation by thinking of a variety of obstacles to measurements. Here are some assumptions which make it possible to start measurement:a) your problem as unique as you think;b) you have more data than you think;c) you need less data than you think;d) there is a useful measurement that is much simpler than you think.Objections....no need to summarise.A universal approach to measurement:1. What are you trying to measure? What is the real meaning of the alleged 'intangible'? (clear target of measurement)2. Why do you care  what's the decision and where is the 'threshold'? (necessity?)3. How much do you know now  what ranges or probabilities represent your uncertainty about this? (information acquired, or uncertainty level)4. What is the value of the information? What are the consequences of being wrong and the chance of being wrong, and what, if any, measurement effort would be justified? (risk of information, whether deserve the measurement)5. Within a cost justified by the information value, which observations would confirm or eliminate different possibilities? For each possible scenario, what is the simplest thing we should see if that scenario were true? (key factors in observation, most obvious sign, 8020 rule)6. How do you conduct the measurement that accounts for various types of avoidable errors(again, where the cost is less than the value of the information)? (error estimation)可算特么看完这章了，感觉好多废话啊，集中在objection的那几个段落里。3.223.25回应 20150322 19:34 
GeeMusou (面死而生)
chap 4 clarifying the measurement problem To start the measurement, necessary to specify the problem. By clarifying the problem, measurement can be possible. You also must ask the two other questions before you design a particular measurement method: how much do you know about this now and what is it worth to measure? Break the problem down into some relevant, observable components. Quan...20150331 22:32
chap 4 clarifying the measurement problem To start the measurement, necessary to specify the problem. By clarifying the problem, measurement can be possible.You also must ask the two other questions before you design a particular measurement method: how much do you know about this now and what is it worth to measure?Break the problem down into some relevant, observable components. Quantify their uncertainty by using probabilities and ranges.跟搞科研思路一样，开始研究执勤先确定要研究什么问题。回应 20150331 22:32

GeeMusou (面死而生)
chap 4 clarifying the measurement problem To start the measurement, necessary to specify the problem. By clarifying the problem, measurement can be possible. You also must ask the two other questions before you design a particular measurement method: how much do you know about this now and what is it worth to measure? Break the problem down into some relevant, observable components. Quan...20150331 22:32
chap 4 clarifying the measurement problem To start the measurement, necessary to specify the problem. By clarifying the problem, measurement can be possible.You also must ask the two other questions before you design a particular measurement method: how much do you know about this now and what is it worth to measure?Break the problem down into some relevant, observable components. Quantify their uncertainty by using probabilities and ranges.跟搞科研思路一样，开始研究执勤先确定要研究什么问题。回应 20150331 22:32 
GeeMusou (面死而生)
Chap 3 The illusion of intangibles: why the immearsurables aren't 3 aspects of measurement: 1. definition; 2. object; 3. methods. 1. The definition of measurement in the book is inspired by Shannon A Mathematical Theory of Communication: Measurement is a set of observation that REDUCE UNCERTAINTY where the result is expressed as a quantity. While in measurement theory, a measurement ...20150322 19:34
Chap 3 The illusion of intangibles: why the immearsurables aren't3 aspects of measurement:1. definition;2. object;3. methods.1.The definition of measurement in the book is inspired by Shannon A Mathematical Theory of Communication:Measurement is a set of observation that REDUCE UNCERTAINTY where the result is expressed as a quantity.While in measurement theory, a measurement is a type of mapping between the thing being measured and numbers.For example, in definition of gravity, the specialised terminology goes beyond a onesentence definition and is a part of larger theoretical framework.Stanley Stevens described different scale of measurement, nominal and ordinal, respectively. In nominal measurement, the answer is yes or no. Ordinal allows us to say something is more than the other, but not by how much.2. Business managers need to realise that some things seem to be intangible only because the managers just haven't defined what they are talking about. Figure out what you mean and you are halfway to measuring it.'A problem well stated is a problem half solved.'Clarification Chaina) If it matters at all, it is detectable/observable.b) If it is detectable, it can be detected as an amount(or range of possible amounts).c) If it can be detected as a range of possible amounts, it can be measured.3. It is encouraging to know that several proven measurement methods can be used for a variety of issues to help measure something you may have at first considered immearsurable.A simple estimation method: the Rule of FiveThere is a 93% chance that the median中指 of a population is between the smallest and largest values in any random sample of five from that population. (Which is easy to prove.)Word experiment means 'to get something by TRYING'. "If you don't know what to measure, measure anyway. You'll learn what to measure."the "Just do it" method.Many decision makers avoid even trying to make an observation by thinking of a variety of obstacles to measurements. Here are some assumptions which make it possible to start measurement:a) your problem as unique as you think;b) you have more data than you think;c) you need less data than you think;d) there is a useful measurement that is much simpler than you think.Objections....no need to summarise.A universal approach to measurement:1. What are you trying to measure? What is the real meaning of the alleged 'intangible'? (clear target of measurement)2. Why do you care  what's the decision and where is the 'threshold'? (necessity?)3. How much do you know now  what ranges or probabilities represent your uncertainty about this? (information acquired, or uncertainty level)4. What is the value of the information? What are the consequences of being wrong and the chance of being wrong, and what, if any, measurement effort would be justified? (risk of information, whether deserve the measurement)5. Within a cost justified by the information value, which observations would confirm or eliminate different possibilities? For each possible scenario, what is the simplest thing we should see if that scenario were true? (key factors in observation, most obvious sign, 8020 rule)6. How do you conduct the measurement that accounts for various types of avoidable errors(again, where the cost is less than the value of the information)? (error estimation)可算特么看完这章了，感觉好多废话啊，集中在objection的那几个段落里。3.223.25回应 20150322 19:34 
GeeMusou (面死而生)
Chap 2 An intuitive measurement habit 3 examples: estimate unknowns quickly by using simple observation. The examples show that 1) access uncertainty of a quantity is feasible; 2) simple methods can make something uncertainty certainty; 3) errors of quantity results can be reduced by using more information.20150321 01:28
Chap 2 An intuitive measurement habit3 examples: estimate unknowns quickly by using simple observation. The examples show that1) access uncertainty of a quantity is feasible;2) simple methods can make something uncertainty certainty;3) errors of quantity results can be reduced by using more information.回应 20150321 01:28
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1 有用 方舟K][NGofARK 20150320
隐藏着真知灼见的罗嗦书。
0 有用 静远浮云 20110108
A decent book. Although sometimes, the author raised the question but solved it a little bit vaguely...
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0 有用 静远浮云 20110108
A decent book. Although sometimes, the author raised the question but solved it a little bit vaguely...
1 有用 方舟K][NGofARK 20150320
隐藏着真知灼见的罗嗦书。