作者:
John Brooks 出版社: Open Road Media 副标题: Twelve Classic Tales from the World of Wall Street 原作名: 商业冒险 出版年: 2014-8-12 页数: 464 定价: USD 18.99 装帧: Paperback ISBN: 9781497644892
From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at GE and Texas Gulf Sulphur have in common...
From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at GE and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.
Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
John Brooks (1920–1993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books Once inGolconda, The Go-Go Years, and Business Adventures have endured ...
John Brooks (1920–1993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books Once inGolconda, The Go-Go Years, and Business Adventures have endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews for Harper’s Magazine and the New York Times Book Review.
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目录
· · · · · ·
Contents
1 The Fluctuation
THE LITTLE CRASH IN ’62
2 The Fate of the Edsel
A CAUTIONARY TALE
· · · · · ·
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Contents
1 The Fluctuation
THE LITTLE CRASH IN ’62
2 The Fate of the Edsel
A CAUTIONARY TALE
3 The Federal Income Tax
ITS HISTORY AND PECULIARITIES
4 A Reasonable Amount of Time
INSIDERS AT TEXAS GULF SULPHUR
5 Xerox Xerox Xerox Xerox
6 Making the Customers Whole
THE DEATH OF A PRESIDENT
7 The Impacted Philosophers
NON-COMMUNICATION AT GE
8 The Last Great Corner
A COMPANY CALLED PIGGLY WIGGLY
9 A Second Sort of Life
DAVID E. LILIENTHAL, BUSINESSMAN
10 Stockholder Season
ANNUAL MEETINGS AND CORPORATE POWER
11 One Free Bite
A MAN, HIS KNOWLEDGE, AND HIS JOB
12 In Defense of Sterling
THE BANKERS, THE POUND, AND THE DOLLAR
Index
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如题 "The Best Business Book I’ve Ever Read By Bill Gates on July 12, 2014 Not long after I first met Warren Buffett back in 1991, I asked him to recommend his favorite book about business. He didn’t miss a beat: “It’s Business Adventures, by John Broo...
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这本六十年代出版的，纸质版本已经绝版的书籍由于比尔盖茨的推荐又再次受到了关注。在之前的“跟着首富一起看书”的书单中提到了比尔盖茨对于这本书的评价“my favorite business book ever”，而这本书也是另外一位首富巴菲特给盖茨的推荐。两位首富的联名推荐应该也是绝无仅...
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约翰·布鲁克斯 作者
卫生津
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懒残僧
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白云龙
0 有用 ocean11 2014-09-15 19:49:48
盖茨推荐的，估计跟巴菲特学投资不易，自己看书。老头消磨时间的烂书，浪费时间，让盖茨骗了。
4 有用 [已注销] 2015-02-09 20:06:59
虽然是60年代的好多事，但是依然有洞见。比如2D那些事，对现在3D打印机也有启示。看着玩吧。反正insight这些东西就是要被反复提醒嘛。
1 有用 Vermouth 2021-12-28 10:53:22
非常波澜壮阔的十二个故事
0 有用 小花Kelly 2015-09-25 10:33:35
跟风盖茨的推荐去看的，虽然是老书，但惊异地发现history tends to repeat itself，12个故事选取的很有代表性，值得一读
1 有用 mover 2015-05-26 07:24:44
先是看了电子版，后来买了纸质版的。写的很棒！值得读，值得付钱