From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at GE and Texas Gulf Sulphur have in common...
From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at GE and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.
Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
John Brooks (1920–1993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books Once inGolconda, The Go-Go Years, and Business Adventures have endured ...
John Brooks (1920–1993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books Once inGolconda, The Go-Go Years, and Business Adventures have endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews for Harper’s Magazine and the New York Times Book Review.
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目录
· · · · · ·
Contents
1 The Fluctuation
THE LITTLE CRASH IN ’62
2 The Fate of the Edsel
A CAUTIONARY TALE
· · · · · ·
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Contents
1 The Fluctuation
THE LITTLE CRASH IN ’62
2 The Fate of the Edsel
A CAUTIONARY TALE
3 The Federal Income Tax
ITS HISTORY AND PECULIARITIES
4 A Reasonable Amount of Time
INSIDERS AT TEXAS GULF SULPHUR
5 Xerox Xerox Xerox Xerox
6 Making the Customers Whole
THE DEATH OF A PRESIDENT
7 The Impacted Philosophers
NON-COMMUNICATION AT GE
8 The Last Great Corner
A COMPANY CALLED PIGGLY WIGGLY
9 A Second Sort of Life
DAVID E. LILIENTHAL, BUSINESSMAN
10 Stockholder Season
ANNUAL MEETINGS AND CORPORATE POWER
11 One Free Bite
A MAN, HIS KNOWLEDGE, AND HIS JOB
12 In Defense of Sterling
THE BANKERS, THE POUND, AND THE DOLLAR
Index
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· · · · · · (收起)
如题 "The Best Business Book I’ve Ever Read By Bill Gates on July 12, 2014 Not long after I first met Warren Buffett back in 1991, I asked him to recommend his favorite book about business. He didn’t miss a beat: “It’s Business Adventures, by John Broo...
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这本六十年代出版的，纸质版本已经绝版的书籍由于比尔盖茨的推荐又再次受到了关注。在之前的“跟着首富一起看书”的书单中提到了比尔盖茨对于这本书的评价“my favorite business book ever”，而这本书也是另外一位首富巴菲特给盖茨的推荐。两位首富的联名推荐应该也是绝无仅...
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MR.Mao♈︎Ⓜ︎ⓐⓞ
北京联合出版公司2015版（其他版本）
2 有用 follett 2015-11-17 21:31:46
12个小故事，看清楚商业社会，不仅仅business，还有法律条款等等，文笔很清晰。one free bite很令人思考，尤其是法官释法再到如果涉及国外公司又当如何呢？
5 有用 Mr. L 2016-11-10 11:12:14
查理芒格说过，如若资本主义没有失败就好像宗教没有地狱。作者用非常诙谐幽默而又洗练的表达，绘声绘色地讲述了12个精妙绝伦的商业冒险故事。给我的启发主要有两点。第一，顺势而为很重要，尤其在商业领域。第二，在此前提下，个人的努力对于企业的成功发展是必不可少的（人的因素很重要）。最喜欢通用电气和小猪店的故事。通用的故事在企业组织课上仔细讲过，但跳开模型从布鲁克斯笔下娓娓道来时真是让人啼笑皆非。小猪店的主人... 查理芒格说过，如若资本主义没有失败就好像宗教没有地狱。作者用非常诙谐幽默而又洗练的表达，绘声绘色地讲述了12个精妙绝伦的商业冒险故事。给我的启发主要有两点。第一，顺势而为很重要，尤其在商业领域。第二，在此前提下，个人的努力对于企业的成功发展是必不可少的（人的因素很重要）。最喜欢通用电气和小猪店的故事。通用的故事在企业组织课上仔细讲过，但跳开模型从布鲁克斯笔下娓娓道来时真是让人啼笑皆非。小猪店的主人Saunders是个不折不扣的fighter，几次跌倒，几次站起来。对花街的那段polemics简直让人笑爆。其他的故事也都非常非常喜欢。以后有空也想积累人脉和时间写一些类似的故事，有太多有趣的故事值得这个时代去挖掘和了解。 (展开)
0 有用 ht 2015-11-22 23:14:54
都是一些老梗的故事
0 有用 Lucia 2015-08-02 17:35:58
金融历史？好无聊
0 有用 小花Kelly 2015-09-25 10:33:35
跟风盖茨的推荐去看的，虽然是老书，但惊异地发现history tends to repeat itself，12个故事选取的很有代表性，值得一读