The unformed youth at the Garden of Allah could never have revived the moribund company he returned to in 1997, nor could he have engineered the slow and deeply complicated corporate evolution that led to the unimaginable success Apple enjoyed during the last decade of his life. (查看原文)
Yes, he wanted to play their game, but by his own rules.
“They thought it was going to be a little hobby thing, like home robots or ham radios, that a few techie people would get into.” So he quit his job and signed on. (查看原文)
A company couldn’t simply devise a single great, innovative product, tool up, stamp it out, and then sit back and count the money. That had worked for high-tech companies like Polaroid and Xerox during their first decades. But this was different. As soon as a computer company had breathed life into one new system, it had to buckle down and start all over again in order to outdo itself before some other Promethean company reconfigured newer versions of these ever-improving technologies and stole its fire. (查看原文)
In that sense, he was the one who transformed Moore’s law into a business model, allowing the computer industry to expect predictable gains on a fairly regular timetable. (查看原文)
It was a concept that went against every industry trend, since most of the existing manufacturers, including Commodore and MITS and Vector Graphic, advertised in the hobbyist rags with endless gray type that alerted obsessive geeks to this or that great new feature. (查看原文)
作者: Brent Schlender, Rick Tetzeli 副标题: The Evolution of a Reckless Upstart into a Visionary Leader isbn: 0385347405 书名: Becoming Steve Jobs 页数: 464 定价: USD 30.00 出版社: Crown Business 出版年: 2015-3-24 装帧: Hardcover
