Growth Hacker Marketing

原文摘录   · · · · · ·  ( 全部 )

• Look at eBay, which in 2012 partnered with Gogo - the inflight wifi provider - to provide free access to eBay.com for customers on Delta and Virgin America flights. (That is, the wifi service still costs money but anyone with a laptop can get on for free to browse eBay.) What is eBay doing with this move. Well, they're getting a crack at hundreds of thousands of potential customers (bored and stuck ones at that) via someone else's platform - proving that even original tech-bubble companies can still growth hack. And the most important lesson in this particular play? Because it's digital and platform driven, eBay can easily track the revenues and traffic sent to their site from Gogo. To decide whether they should continue, cancel, or expand to other in-flight wifi carriers, all eBay will ne... (查看原文)

  榆荚蘥 2015-01-22 20:19:48

• On the other hand, Airbnb invested heavily in an expensive program that a lot of growth hackers doubted at first. In 2011, in an effort to improve the site's aesthetic appeal and attract higher-end customers, Airbnb began offering free professional photography for its listings. If you listed your house on the service, they'd send a pro over to taking amazing photos that made your house look irresistible. Why? Because, as they put it, "Taking crisp, well-lit and composed photographs that accurately convey the look and feel of the space is the most difficult part of creating a listing, so we make it easy." Though this approach is untraditional, you can see how this checks off so many growth hacking objectives. It increases the conversion rate, increases the price a listing can charge, draws ... (查看原文)

  榆荚蘥 2015-01-22 23:03:45

> 全部原文摘录