Articulating Design Decisions

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• She made a transition from interviewer to client and asked me the most memorable question of my career: “Let’s say I have a new project for you. What’s the first thing you would ask me about it?” (查看原文)

  Millie 2赞 2016-04-25 10:05:17

• Without hesitating, I began what felt like was a tried-and-true approach to all my previous work: “Is this a print piece or a website? Will there be color or no? Will we use stock photography or original? How many pages would the website or brochure have? And, finally, what is your timeline? When do you need it done?” “You’re wrong,” she said. “None of that really matters. The most important thing you could ask me…the very first thing you should always ask is, ‘What are we trying to communicate?’” (查看原文)

  Millie 2赞 2016-04-25 10:05:17

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