1. Value creation (sources of excess value that the platform generates): access to value created on the platform (for consumers); access to community or market (for providers); access to tools and services that facilitate interactions; access to curation mechanism that enhance the quality of interaction. 2. The challenge of monetizing network effects: razors-and-blades pricing strategy; freemiu...
Platform metrics need to measure the rate of interaction success and the factors that contribute to it. 1. Metrics during the startup phase: o should track the growth of active producers and consumers who are participating in a large volume of successful interactions; o main metrics – liquidity (including both user totals and the level of interactions occurring), matching quality (achieved by ...
1. The platform ecosystem and the varieties of openness: decisions regarding manager and sponsor participation; developer participation; user participation. a. manager and sponsor participation: manager - 1) organizes and controls producer/consumer interaction; sponsors control the overall architecture/intellectual property. 2) Four models: proprietary, licensing, joint venture, shared. b. deve...
1. Configuring business processes by: value creation (democratization of the tools/lowering entry barrier), value consumption (new forms of consumer behaviors) and quality control through community-driven curation; 2. Transforming the business landscape: de-linking assets from value, re-intermediation (new venues, new layer of information by leveraging social feedback, changing the economics of...
- Pipeline structure - linear value chain vs. platform structure Platforms beat pipeline with: 1) Scale more efficiently by eliminating gatekeepers (avoid bundling effect & slower feedback cycle); 2) Unlock new sources of value creation and supply (growth is no longer constrained by the ability to deploy capital and manage physical assets); 3) Databased tools to create community feedback lo...
Heliodor
2023-05-28 22:35:19 1人喜欢
Heliodor
2023-06-08 18:02:06
Heliodor
2023-06-04 14:15:55
Heliodor
2023-05-27 23:18:22
Heliodor
2023-05-23 11:14:32