In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple m...
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
作者简介
· · · · · ·
One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.
FEBRUARY 24, 1963. My twenty-fifth birthday. I walked through the door on the Claybourne Street, hair to my shoulders, beard three inches long. My mother let out a cry. My sisters blinked as if they didn't recognize me, or else hadn't realized I'd been gone. Hugs, shouts, bursts of laughter. My mother made me sit, poured me a cup of coffee. She wanted to hear everything. But I was exhausted. I set my suitcase and backpack in the hall and went to my room. I stared blearily at my blue ribbons. Mr. Knight, what is the name of your company? (查看原文)
It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves b...It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves by you." It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass. (展开)
借着这波赛事余热，本文讲述本次欧洲杯大赢家——耐克公司早期的一些八卦，八卦的内容取材于耐克创始人菲尔·奈特的回忆录shoe dog 首先解释下书名的含义，奈特先生这么写道， Shoe dogs were people who devoted themselves wholly to the making, selling, buying, or desig...
(展开)
这本书是Nike创始人之一Phil Knight讲述他和其他人共同创立Nike的过程，或者说今天的Nike是怎么来的。 这本书的名字叫Shoe Dog，书里Phil Knight是这样解释这个词的： > Shoe dogs were people who devoted themselves wholly to the making, selling, buying, or designing of...
(展开)
1) You'll be remembered by the rule you break, not the rule you follow. 2) Life is growth. You grow or you die. 3) I just want to be me. Be present all the time. 4) Entrepreneurs have always been outgunned and outnumbered. They always fought uphill, and the hill has never been steeper. America is becoming less entrpreneurial, not more. 5)And thos who urge entrepreneurs to never give up? Charlat...
2017-08-31 09:01:164人喜欢
1) You'll be remembered by the rule you break, not the rule you follow.
2) Life is growth. You grow or you die.
3) I just want to be me. Be present all the time.
4) Entrepreneurs have always been outgunned and outnumbered. They always fought uphill, and the hill has never been steeper. America is becoming less entrpreneurial, not more.
5)And thos who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else is genius. Giving up doesn't mean stopping. Don't ever stop.
6)Luck palys a big role. Yes, I'd like to publicly acknowledge the power of luck. Athletes get lucky. Poets get lucky. Businesses get lucky. Hard work is critical, a good team is essential, brains and determination are invaluable, but luck make the outcome.
FEBRUARY 24, 1963. My twenty-fifth birthday. I walked through the door on the Claybourne Street, hair to my shoulders, beard three inches long. My mother let out a cry. My sisters blinked as if they didn't recognize me, or else hadn't realized I'd been gone. Hugs, shouts, bursts of laughter. My mother made me sit, poured me a cup of coffee. She wanted to hear everything. But I was exhausted. I ...
2019-09-17 20:55:503人喜欢
FEBRUARY 24, 1963. My twenty-fifth birthday. I walked through the door on the Claybourne Street, hair to my shoulders, beard three inches long. My mother let out a cry. My sisters blinked as if they didn't recognize me, or else hadn't realized I'd been gone. Hugs, shouts, bursts of laughter. My mother made me sit, poured me a cup of coffee. She wanted to hear everything. But I was exhausted. I set my suitcase and backpack in the hall and went to my room. I stared blearily at my blue ribbons. Mr. Knight, what is the name of your company?引自 1963
I like the returning image of Mr. Knight, who sounds like an ancient man from rural site or an traveller coming back from his journey, with a lot of amazing experience to share. Another thing appeals me because I thinking Mr. Knight is really good at telling stories. I can sense the feelings of everyone by reading his description about his mother and sisters. Even those are only words, Mr. Knight still uses them vividly. His struggling about what his company's name should be, his future, his career, a lot of thing being uncertain in a twenty-five year old young person's life.
Most young people have dreams when they are at the age of twenty-five. But pursuing what they really want in the future in their life is a really hard target do achieve. When dealling with trugglings as Mr. Knight had faced, some will just give up, only few with enough courage could summon all the strength and spirit to insist. Just like his coach said in the very beginning: The cowards never started, and the weak died along the way---that leaves us.
So why, I wondered, is this train to Kobe so filthy? The floors were strewn with newspapers and cigarette butts. The seats were covered with orange rinds and discarded newspapers. Worse, every car was packed. There was barely room to stand I shared this description in my posts of wechat, raising with a question as the same as Phil Knight did in 1962. Today 宫武Miya, the local guide of ours shar...
2019-09-16 23:23:292人喜欢
So why, I wondered, is this train to Kobe so filthy?
The floors were strewn with newspapers and cigarette butts. The seats were covered with orange rinds and discarded newspapers. Worse, every car was packed. There was barely room to stand引自 1962
I shared this description in my posts of wechat, raising with a question as the same as Phil Knight did in 1962. Today 宫武Miya, the local guide of ours shared with us the reasons and the whole process of how Japan established this garbage sorting system and his view of the benefits of sorting garbage.
1955
Before 1955, rubbish was always dumped in buckets without any lids, thus leading to seldom good approaches to dealing with it and often the smelly odour makes people unconfortable, no matter for people dealing with it, or those who were just passing by.
1964
Then in 1964, in the meantime, Tokyo was holding the Olympic Games. People soon find a way to solve the smell problem: to put the garbage in buckets with lids. As I mentioned in my posts yesterday, the Japanese government introduced two laws（”生活环境设施整备措施”和“生活环境设施整备五年计划”） to help tackle the problem. With the majority's efforts and the amendment of laws, the problem gradually solved.
contamination
The most impressive thing, from my perspective, is that it was Japanese people who urged the government to establish some systems to help deal with garbage. For instance, they found even puting lids on buckets, other contamination, say smoke, ensued anyway. 2
2010
Later on, with the efforts from all aspects, Japan, gradually became the way we see it is now. Though, China still has a long way to go, I think it's acceptable. There's always a process in doing anything, especially changing the old habbits and embracing the brand new.
1) You'll be remembered by the rule you break, not the rule you follow. 2) Life is growth. You grow or you die. 3) I just want to be me. Be present all the time. 4) Entrepreneurs have always been outgunned and outnumbered. They always fought uphill, and the hill has never been steeper. America is becoming less entrpreneurial, not more. 5)And thos who urge entrepreneurs to never give up? Charlat...
2017-08-31 09:01:164人喜欢
1) You'll be remembered by the rule you break, not the rule you follow.
2) Life is growth. You grow or you die.
3) I just want to be me. Be present all the time.
4) Entrepreneurs have always been outgunned and outnumbered. They always fought uphill, and the hill has never been steeper. America is becoming less entrpreneurial, not more.
5)And thos who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else is genius. Giving up doesn't mean stopping. Don't ever stop.
6)Luck palys a big role. Yes, I'd like to publicly acknowledge the power of luck. Athletes get lucky. Poets get lucky. Businesses get lucky. Hard work is critical, a good team is essential, brains and determination are invaluable, but luck make the outcome.
1. you will be remembered by the rule you break，not the rule you follow. 2. Life is growth，yot grow or you die. 3. I just want to be me，Be present all the time. 4. and those who urge enterpreneurs to never give up？ charlatans. sometimes you have to give up，sometimes knowing when to give up ，when to try something else is genius. giving up dose not mean stopping. Do not even stop. 5...
2019-06-25 17:39:01
1. you will be remembered by the rule you break，not the rule you follow.
2. Life is growth，yot grow or you die.
3. I just want to be me，Be present all the time.
4. and those who urge enterpreneurs to never give up？ charlatans. sometimes you have to give up，sometimes knowing when to give up ，when to try something else is genius. giving up dose not mean stopping. Do not even stop.
5. Luck plays a big role，Hard work is crtical，a good team is essential，brains and determination are invaluable，but luck make the outcome
Shoe dog notes I was up before the others, before the birds, before the sun. I drank up a cup of coffee, wolfed down a piece of toast, put on my shoes and sweatshirt, and laced up my green running shoes. Then slipped quietly out the back door. It's the first paragraph of the book. I like it not only because it uses a series of simple verbs which portrait a vivid picture of a morning person pre...
2019-09-11 21:27:141人喜欢
Shoe dog notes
I was up before the others, before the birds, before the sun. I drank up a cup of coffee, wolfed down a piece of toast, put on my shoes and sweatshirt, and laced up my green running shoes. Then slipped quietly out the back door.
It's the first paragraph of the book. I like it not only because it uses a series of simple verbs which portrait a vivid picture of a morning person preparing for the running. It also reminds me of another book "Make your bed", to start your day with a sense of achievement by finishing a small thing. I believe with this sense of achievement and habbit of doing small things insistantly and persistently, no wonder the owner of Nike kingdom has succeeded, out of the existence of Goliath like Puma and Addidas.
Why is it always so hard to get started?
The author shares his ideas about the city where he is from, the way he talks about it abounds in pride and compliments. He introduces his teacher as the best one he ever had, the finest man he ever knew. I agree with him, especially after his teacher saying "The cowards never started, and the weak died along the way, that leaves us."
What if there were a way, without being an athlete, to feel what athletes feel? To play all the time, instead of working? Or else to enjoy work so much that it becomes essentially the same thing.
Good question! Maybe not for everyone but I believe the majority would like to figure out a way fitting the same idea: to enjoy work so much that it becomes essentially the same thing.
(Running) It's hard, it's painful, it's risky. The rewards are few and far from guaranteed. When you run around an oval track, or down an empty road, you have no real destination. At least, none that can fully justify the effort. The act itself becomes the destination. It's not just that there's no finish line, it's that you define the finish line. Whatever pleasures or gains you derive from the act of running, you must find them within. It's all in how you frame it, how you sell it to yourself.
Ever runner knows this. You run and run, mile after mile, and you never quite know why. You tell yourself you're running toward some goal, chasing some rush, but really you run because the alternative, stopping, scares you to death.
So that morning in 1962 I told myself: Let everyone else call your idea crazy. Just keep going. Don't stop. Don't even think about stopping until you get there, and don't give much thought to where "there" is. Whenever comes, just don't stop.
I was touched the first time by reading this part. However, I am even much more touched by reading this again!
It's one of my earliest memories. Mom and Pop Hatfield beside me on the porch, Pop peeling a Gravenstein apple with his pocketknife, handing me a slice, then eating a slice, then handing me a slice, and so on, until his apple-paring pace slowed dramatically.
Among the scenes Phil Knight describes, I like this one the most. Though his Mom Hatfield's talking about Japs killing you and gouging out your eyes makes me laugh out many times, I still love this episode. The word dramatically brings all my memories with my grandpa, who once was a man with great power and could beat me with a single finger was long gone.
Words and phrases
On paper
Euraka moments
Try to explain the story in my own words
Had made deep cut into
Ingeresed, inspired and captivated me
Forked out hundreds of dollars /the man wasn't made of money
When you hired an accountant, you knew he or she could count. When you hired a lawyer, you knew he or she could talk. When you hired a marketing expert, or product developer, what did you know? Nothing. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn’t mean stopping. Don’t ever stop. Have faith in yourself, but also have...
2022-07-02 12:14:41
When you hired an accountant, you knew he or she could count. When you hired a lawyer, you knew he or she could talk. When you hired a marketing expert, or product developer, what did you know? Nothing.Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn’t mean stopping. Don’t ever stop.Have faith in yourself, but also have faith in faith.
I was up before the others, before the birds, before the sun. There were no cars, no people, no signs of life. I was all alone, the world to myself—though the trees seemed oddly aware of me. The trees always seemed to know. The trees always had your back. "The cowards never started, and the weak died along the way-- that leaves us." These were the goals I was taught to aspire to, and part of m...
2022-06-28 13:05:27
I was up before the others, before the birds, before the sun.
There were no cars, no people, no signs of life. I was all alone, the world to myself—though the trees seemed oddly aware of me. The trees always seemed to know. The trees always had your back.
"The cowards never started, and the weak died along the way-- that leaves us."
These were the goals I was taught to aspire to, and part of me did aspire to them, instinctively. But deep down I was searching for sth. else, sth. more. I had an aching sense that our time is short, shorter than we ever know, short as a morning run, and I wanted mine to be meaningful. And purposeful. And creative. And important. Above all...different.
I wanted to leave a mark on the world.
I wanted to win. *** I simply didn't want to lose.
And then it happened. As my young heart began to thump, as my pink lungs expanded like the wings of a bird, as the trees turned to greenish blurs, I saw it all before me, exactly what I wanted my life to be. Play.
Yes, I thought, that's it. That's the word. The secret of happiness, I'd always suspected, the essence of beauty or truth, or all we ever need to know of either, lay somewhere in that moment when the ball is in midair, ***， when the runners near the the finish line and the crowd rise as one. *** I wanted that, whatever that was, to be my life, my daily life.
The world was so overrun with war and pain and misery, the daily grind was so exhausting and often unjust—maybe the only answer, I thought, was to find some prodigious, improbable dream that seemed worthy, that seemed fun, that seemed good fit, and chase it w/ an athelete's single-minded dedication and purpose. Like it or not, life is a game. Whoever denies that truth, whoever simply refuses to play, gets left on the sidelines, and I didn't want that. More than anything, that was the thing I did not want.
I was suddenly smiling. Almost laughing. Drenched in sweat, moving as gracefully and effortlessly as I ever had, I saw my Crasy Idea shining up ahead, and it didn't look all that crazy. It didn't even look like an idea. It looked like a place. It looked like a person, or some life force that existed long before I did, separate from me, but also part of me. Waiting for me, but also hiding from me.
At 24 I did have a Crazy Idea, and somehow, despite being dizzy w/ existential anger, and fears about the future, and doubt abt. myself, as all young men and women in their midtwenties are, I did decide that the world is made up of crazy ideas. History is one long processional of crasy ideas. The thins I loved most—books, sports, democracy, free enterprise—started as crazy ideas.
For that matter, few ideas are as crazy as my fav. thing, running. It's hard. It's painful. It's risky. The rewards are few and far from guaranteed. When you run around an oval track, or down an empty road, you have no real destination. At least, none that can fully justify the effort. The act itself becomes the destination. It's not just that there's no finish line; it's that you define the finish line. Whatever pleasures or gains you derive from the act the running, you must find them within. It's all in how you frame it, how you sell it to yourself.
So that morning in 1962 I told myself: Let everyone else call your idea crazy... just keep going. Don't stop. Don't even think abt. stopping until you get there, and don't give much thought to where "there" is. Whatever comes, just don't stop.
So that morning in 1962 I told myself:Let everyone else call your idea crazy...justkeep going.Don't stop.Don't even thinkabout stopping until you get there,anddon't give much thought to where "there"is.Whatever comes,just don't stop.
2022-03-27 13:47:48
So that morning in 1962 I told myself:Let everyone else call your idea crazy...justkeep going.Don't stop.Don't even thinkabout stopping until you get there,anddon't give much thought to where "there"is.Whatever comes,just don't stop.引自第77页
mover
北京联合出版公司2016版
云胡不喜
北京联合出版公司2016版
七月酱
ILoveRMB
北京联合出版公司2016版
生蚝烙饼
北京联合出版公司2016版
Echo
北京联合出版公司2016版
FEBRUARY 24, 1963. My twenty-fifth birthday. I walked through the door on the Claybourne Street, hair to my shoulders, beard three inches long. My mother let out a cry. My sisters blinked as if they didn't recognize me, or else hadn't realized I'd been gone. Hugs, shouts, bursts of laughter. My mother made me sit, poured me a cup of coffee. She wanted to hear everything. But I was exhausted. I ...
3 有用 安宁 2020-02-22 13:19:56
上班路上听到Phil Knight说二儿子出生，自己第一反应是有了a pair of sons的时候直接笑出声来，真真是shoe dog.
4 有用 Coco Pops 2017-02-26 21:16:16
It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves b... It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves by you." It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass. (展开)
16 有用 自由的灵魂 2016-11-27 17:24:20
写得太感人了，一点架子也没有，发自内心，最后我看哭了
1 有用 Mr. L 2018-04-25 02:47:37
在禅者的初心中铃木俊隆云：在初学者看来可能性极多，而在大师眼中寥寥无几。不由想到师傅常与我说的--拳打千遍自化，手眼身法步，精神气力功。人一辈子，能做好一件事，便极不易，而大多数人，本源便没有做好一件事的能力。奈特用一辈子做好了一双鞋，这双鞋的品牌价值高达300多亿美金，它叫耐克。奈特用耐克连接了无数体育运动爱好者的心，从普雷方丹到麦克乔丹，从老虎伍兹到第一次参加奥运会的中国体育健将们，鞋狗的心路... 在禅者的初心中铃木俊隆云：在初学者看来可能性极多，而在大师眼中寥寥无几。不由想到师傅常与我说的--拳打千遍自化，手眼身法步，精神气力功。人一辈子，能做好一件事，便极不易，而大多数人，本源便没有做好一件事的能力。奈特用一辈子做好了一双鞋，这双鞋的品牌价值高达300多亿美金，它叫耐克。奈特用耐克连接了无数体育运动爱好者的心，从普雷方丹到麦克乔丹，从老虎伍兹到第一次参加奥运会的中国体育健将们，鞋狗的心路历程，读来时而让人热血沸腾，时而令人潸然泪下，全书用一个词来概括--切肤！奈特很早就发现，信仰让人无法抵抗，他坚定地信仰，能创造一款让人们舒适地跑几公里的鞋子，会让这个世界变得更加美好。他把运动鞋的运动功能发展成了日常生活和时尚功能。简单的“诚实”在企业运作中起到了巨大的作用，也数次让企业化险为夷。 (展开)
1 有用 biubiubiu 2020-10-28 01:59:58
“Because I honestly wished I could do it all over again.”
0 有用 Tony Huang 2022-08-13 17:37:27
“You are measured by the people who measure themselves by you”
0 有用 Faye 2022-08-03 14:29:44
回忆录写成这样，好看的！
0 有用 Obliviate 2022-07-27 22:48:53
第26本有声书，听感很好，点开即可收获一枚没有架子的billionaire罢了。
1 有用 Fre.sh/edom 2022-07-10 12:11:09
时隔2年重读。当你成功到可以写出一本自传，你就可以把曾看低过你的初恋女友和她爹，欺负过你的banker和小日本，拒绝你求助的大学同学，背叛过你的员工……全部指名带姓地写出来，让全世界一起看看“哦豁，这帮蠢蛋”。这成功的诱惑太大了，这复仇的快乐太到位了。
0 有用 涂山小狐狸 2022-07-07 21:19:15
Nike创始人所著，搞笑又心酸（挺多很搞笑）当然也有很温情的部分。它从我的公交车读物上升为我的办公室读物，最后再上升为哄睡宝宝后还要挣扎爬起来看几页的那种。很喜欢，五星！