In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple m...
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
作者简介
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One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.
FEBRUARY 24, 1963. My twenty-fifth birthday. I walked through the door on the Claybourne Street, hair to my shoulders, beard three inches long. My mother let out a cry. My sisters blinked as if they didn't recognize me, or else hadn't realized I'd been gone. Hugs, shouts, bursts of laughter. My mother made me sit, poured me a cup of coffee. She wanted to hear everything. But I was exhausted. I set my suitcase and backpack in the hall and went to my room. I stared blearily at my blue ribbons. Mr. Knight, what is the name of your company? (查看原文)
Both Phil Knight and Leo Fender had worked as accountants before they started their own business. Although they had a calling and passion for their business, accounting knowledge is also essential to ...Both Phil Knight and Leo Fender had worked as accountants before they started their own business. Although they had a calling and passion for their business, accounting knowledge is also essential to running it. (展开)
借着这波赛事余热，本文讲述本次欧洲杯大赢家——耐克公司早期的一些八卦，八卦的内容取材于耐克创始人菲尔·奈特的回忆录shoe dog 首先解释下书名的含义，奈特先生这么写道， Shoe dogs were people who devoted themselves wholly to the making, selling, buying, or desig...
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这本书是Nike创始人之一Phil Knight讲述他和其他人共同创立Nike的过程，或者说今天的Nike是怎么来的。 这本书的名字叫Shoe Dog，书里Phil Knight是这样解释这个词的： > Shoe dogs were people who devoted themselves wholly to the making, selling, buying, or designing of...
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2 有用 Clyde.L 2016-12-15 05:21:23
看传记感受他人的精神面貌，弥补上班生活孤岛的状态。看完想买一双 pre montreal 跑鞋。
3 有用 Kismet 2017-04-18 10:20:04
很庆幸在人生的这个阶段读到这本书。Phil常常提到来自童年时期以的insecurity, 以至于一次退休了的Phil和妻子在街上遇到了比尔盖茨和巴菲特，假装拉家常的时候心里还在想着自己的身家跟这两位比低了好多倍，心里有点被intimidated到。同样insecure的我读到这里会心一笑，紧接着又是一声叹息：“诶原来这缺乏安全感的毛病真是要伴随终身了啊！”但愿我能像Phill一样，借着这因为缺乏安... 很庆幸在人生的这个阶段读到这本书。Phil常常提到来自童年时期以的insecurity, 以至于一次退休了的Phil和妻子在街上遇到了比尔盖茨和巴菲特，假装拉家常的时候心里还在想着自己的身家跟这两位比低了好多倍，心里有点被intimidated到。同样insecure的我读到这里会心一笑，紧接着又是一声叹息：“诶原来这缺乏安全感的毛病真是要伴随终身了啊！”但愿我能像Phill一样，借着这因为缺乏安全感而永远unsettling的心，一直追随所谓的calling。Don't stop. (展开)
20 有用 自由的灵魂 2016-11-27 17:24:20
写得太感人了，一点架子也没有，发自内心，最后我看哭了
16 有用 丸子(^.^)v 2018-12-29 14:11:45
看标题就觉得很美式 如果是中国的企业自传 那标题都很 …… 什么 九死一生 九败一胜 从绝望中寻找希望 = =
2 有用 戴莫卡 2017-06-26 20:49:09
its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.
0 有用 yamamaya 2023-09-20 22:17:39 日本
比起品牌自身那股超越极限的坚韧与热情，充斥其中的反而是浓浓化不开的悲壮的英雄主义，那些无法与主流取得平衡的英雄们，不愿妥协的英雄们，执着而笨拙地前行，他们渴望的是什么？是与世界的较量，是对不说不的勇气，是对既有规则的挑战，能读通这本的，算是能理解何为branding了 （一般不推荐创业者自传，太多吹嘘，我不否认对这部我有强烈感情分在里面，之前看到有人吐槽knight说从鬼冢虎那里拿代理不详谈差评，... 比起品牌自身那股超越极限的坚韧与热情，充斥其中的反而是浓浓化不开的悲壮的英雄主义，那些无法与主流取得平衡的英雄们，不愿妥协的英雄们，执着而笨拙地前行，他们渴望的是什么？是与世界的较量，是对不说不的勇气，是对既有规则的挑战，能读通这本的，算是能理解何为branding了 （一般不推荐创业者自传，太多吹嘘，我不否认对这部我有强烈感情分在里面，之前看到有人吐槽knight说从鬼冢虎那里拿代理不详谈差评，这种见识的读者还是不用读这样的书比较好，如果这种人是创业者，做出好产品的几率应该也是极低，摊手 (展开)
0 有用 Bo 2023-09-13 10:49:19 广东
看完之后一大感悟就是日本的生意在六七十年代做得太牛了！
0 有用 没有刘海君 2023-09-04 01:07:29 美国
3星半。看到后半段公司危机不断，作者展示自己的vulnerability才逐渐吸引人起来。前一半大概就是a spoiled, rich white boy complaining about not getting everything he wanted
0 有用 机智的哎呦 2023-08-31 11:08:30 天津
Both Phil Knight and Leo Fender had worked as accountants before they started their own business. Although they had a calling and passion for their business, accounting knowledge is also essential to ... Both Phil Knight and Leo Fender had worked as accountants before they started their own business. Although they had a calling and passion for their business, accounting knowledge is also essential to running it. (展开)
0 有用 Quack-Quack 2023-08-24 22:28:49 上海
有点特别的写法，时而像喃喃自语，时而像电影剪辑。