In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple m...
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
作者简介
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One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.
FEBRUARY 24, 1963. My twenty-fifth birthday. I walked through the door on the Claybourne Street, hair to my shoulders, beard three inches long. My mother let out a cry. My sisters blinked as if they didn't recognize me, or else hadn't realized I'd been gone. Hugs, shouts, bursts of laughter. My mother made me sit, poured me a cup of coffee. She wanted to hear everything. But I was exhausted. I set my suitcase and backpack in the hall and went to my room. I stared blearily at my blue ribbons. Mr. Knight, what is the name of your company? (查看原文)
有趣且诚实：Luck plays a big role. Hard work is critical, a good team is essential, brains and determination ave invaluable, but luck may decide the outcome. 不知道我是不是唯一一个关注Fujimoto, Phil从Onitsuka收买的间谍, 在东窗事...有趣且诚实：Luck plays a big role. Hard work is critical, a good team is essential, brains and determination ave invaluable, but luck may decide the outcome. 不知道我是不是唯一一个关注Fujimoto, Phil从Onitsuka收买的间谍, 在东窗事发后下场如何的人...(展开)
好些重要的人物Bowerman，Strasser，Woodell，Johnson……形象都描绘得异常立体，跃然纸上。我是对球鞋几乎毫无兴趣的人，十几年来Nike／Adidas／Puma发音都是错的，但看这本书却津津有味。虽然不知为何写到八十年代Nike上市之后戛然而止。米有细写和乔丹的合作，血汗工厂神马的。我很喜欢作者字里行间展现出的不动声色的幽默，让我想起何伟的文风。我最喜欢的一小段是在跟日本人...好些重要的人物Bowerman，Strasser，Woodell，Johnson……形象都描绘得异常立体，跃然纸上。我是对球鞋几乎毫无兴趣的人，十几年来Nike／Adidas／Puma发音都是错的，但看这本书却津津有味。虽然不知为何写到八十年代Nike上市之后戛然而止。米有细写和乔丹的合作，血汗工厂神马的。我很喜欢作者字里行间展现出的不动声色的幽默，让我想起何伟的文风。我最喜欢的一小段是在跟日本人打官司时候，Phil每天给儿子讲完bed time story，他会坐回到客厅的recliner上，给曾经并不亲近的老爸打电话讨论案件，time for his own bed time story. 最后一章写身边人的离去和bucket list，我又俗套地一边听着一边哭了。好真诚的一个人。(展开)
借着这波赛事余热，本文讲述本次欧洲杯大赢家——耐克公司早期的一些八卦，八卦的内容取材于耐克创始人菲尔·奈特的回忆录shoe dog 首先解释下书名的含义，奈特先生这么写道， Shoe dogs were people who devoted themselves wholly to the making, selling, buying, or desig...
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这本书是Nike创始人之一Phil Knight讲述他和其他人共同创立Nike的过程，或者说今天的Nike是怎么来的。 这本书的名字叫Shoe Dog，书里Phil Knight是这样解释这个词的： > Shoe dogs were people who devoted themselves wholly to the making, selling, buying, or designing of...
(展开)
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3 有用 落枫主人 2016-08-30 08:40:50
印象最深的还是 1971-1975的部分，一直有那么多让人为它的命悬一线而屏息凝神的时刻。很多让我想起我们当时在领导力计划时看John Adams的感受——那些后来看起来意义重大的历程，其实哪里有那么多肃穆齐整的时刻，都是踉踉跄跄、跌跌撞撞，在各种混乱与捉襟见肘中筹措应对（scramble），拖着腿走、滚、爬、往前行，然而就这样坚持下来。
5 有用 ring 2017-02-10 20:44:47
有趣且诚实：Luck plays a big role. Hard work is critical, a good team is essential, brains and determination ave invaluable, but luck may decide the outcome. 不知道我是不是唯一一个关注Fujimoto, Phil从Onitsuka收买的间谍, 在东窗事... 有趣且诚实：Luck plays a big role. Hard work is critical, a good team is essential, brains and determination ave invaluable, but luck may decide the outcome. 不知道我是不是唯一一个关注Fujimoto, Phil从Onitsuka收买的间谍, 在东窗事发后下场如何的人... (展开)
19 有用 丸子(^.^)v 2018-12-29 14:11:45
看标题就觉得很美式 如果是中国的企业自传 那标题都很 …… 什么 九死一生 九败一胜 从绝望中寻找希望 = =
1 有用 时间的玫瑰 2018-11-08 04:33:27
好些重要的人物Bowerman，Strasser，Woodell，Johnson……形象都描绘得异常立体，跃然纸上。我是对球鞋几乎毫无兴趣的人，十几年来Nike／Adidas／Puma发音都是错的，但看这本书却津津有味。虽然不知为何写到八十年代Nike上市之后戛然而止。米有细写和乔丹的合作，血汗工厂神马的。我很喜欢作者字里行间展现出的不动声色的幽默，让我想起何伟的文风。我最喜欢的一小段是在跟日本人... 好些重要的人物Bowerman，Strasser，Woodell，Johnson……形象都描绘得异常立体，跃然纸上。我是对球鞋几乎毫无兴趣的人，十几年来Nike／Adidas／Puma发音都是错的，但看这本书却津津有味。虽然不知为何写到八十年代Nike上市之后戛然而止。米有细写和乔丹的合作，血汗工厂神马的。我很喜欢作者字里行间展现出的不动声色的幽默，让我想起何伟的文风。我最喜欢的一小段是在跟日本人打官司时候，Phil每天给儿子讲完bed time story，他会坐回到客厅的recliner上，给曾经并不亲近的老爸打电话讨论案件，time for his own bed time story. 最后一章写身边人的离去和bucket list，我又俗套地一边听着一边哭了。好真诚的一个人。 (展开)
24 有用 自由的灵魂 2016-11-27 17:24:20
写得太感人了，一点架子也没有，发自内心，最后我看哭了
0 有用 Ron 2024-08-30 04:40:52 美国
俄勒冈人的weirdness独树一帜
0 有用 L 2024-08-30 00:37:46 广东
＂但愿我能像Phill一样，借着这因为缺乏安全感而永远unsettling的心，一直追随所谓的calling。Don't stop.＂
0 有用 蓝XX 2024-08-25 22:41:59 上海
滴滴答答读了大半年，90%都是最近一个月看完的，所有事情漂浮不定的时候，有件事情只要付出就能有结果，还挺好的，感想就是创业真难。
0 有用 章小文Christine 2024-08-20 07:49:59 澳大利亚
The accidental nature of his company’s success — Bill Gates
0 有用 heiheiadai 2024-08-14 00:12:07 河北
历时三个月断断续续，终于在这次旅行中读完。the harder you work， the better your tao，faith as faith defines itself in your heart. 好好利用好时间，好好过好每个当下。