Name: the future of branding
ISBN: 9789351503163

作者: rajendra k·srivastava / gregory metz thomas
出版社: SAGE publications india pvy ltd
页数: 467
装帧: 精装
ISBN: 9789351503163

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内容简介 · · · · · ·

how will brands drive business strategy

how will brands keep pace with the rapid change in tech

will the existing rules of building and leveraging brands apply in future

leading minds look at the future of branding to help organizations realize a brand's true potential.

目录 · · · · · ·

1 brand strategy
2 brand building
3 leveraging brand
4 brand performance management

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