Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.
In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries -- and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.
How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.
2 有用 bayer04 2017-03-05 12:29:23
quite fun and very easy to read. 不过entertainment industry想做个研究也真是不容易啊,数据太难搞了
2 有用 柿子先生 2016-09-06 14:14:08
为老师的书加上条目真开心:)
0 有用 地下宇航员 2022-09-01 07:44:20 美国
7/10.
0 有用 Sheryl 2020-08-10 21:20:08
4.8
0 有用 Dongling 2021-05-10 01:42:42
头几章醍醐灌顶,后续几章陷入固定的论证模式,适应之后不如前几章更有启发。但还是值得一读的好书。用数据推理佐证破坏式的增长带来的转变,跨专业知识的运用使这门书言之有物,对商业模式的分析能启迪很多思考。很喜欢书的架构和章节前的引言,看似不相关的事,却暗含逻辑。
0 有用 地下宇航员 2022-09-01 07:44:20 美国
7/10.
0 有用 Dongling 2021-05-10 01:42:42
头几章醍醐灌顶,后续几章陷入固定的论证模式,适应之后不如前几章更有启发。但还是值得一读的好书。用数据推理佐证破坏式的增长带来的转变,跨专业知识的运用使这门书言之有物,对商业模式的分析能启迪很多思考。很喜欢书的架构和章节前的引言,看似不相关的事,却暗含逻辑。
0 有用 Sheryl 2020-08-10 21:20:08
4.8
0 有用 湛如 2018-07-14 07:15:06
Bunch of research findings yet not many insightful takeaways - not recommended if you are looking for something fundamentally critical of succeeding in the digital and content space
2 有用 bayer04 2017-03-05 12:29:23
quite fun and very easy to read. 不过entertainment industry想做个研究也真是不容易啊,数据太难搞了