内容简介 · · · · · ·
In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest
e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactio...
In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest
e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling start-up to the world's most dominant e-commerce player. Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's sweeping the e-commerce world. Erisman analyses Alibaba's role as a harbinger of the new global business landscape - with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba - and its inevitable descendants - is both essential and instructive.
作者简介 · · · · · ·
Prior to joining Alibaba in 2000, Porter Erisman worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer/director of Crocodile...
Prior to joining Alibaba in 2000, Porter Erisman worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer/director of Crocodile in the Yangtze, an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in Africa, Asia and Latin America. He lives in Shanghai, China.
Alibaba's World的书评 · · · · · · ( 全部 27 条 )
阿里巴巴所遭遇的那些危机
外国人眼里的阿里简介史
StruggleRiseLearnGrow
一本并不阿里传的阿里传
这篇书评可能有关键情节透露
以一位外籍高管视角,记录阿里从最初星星之火到巅峰燎原之势,虽然细节描述上不足以撑起《阿里传》的名号(作者加入阿里时的offer已开到10万刀年薪+优先认股权,最早期的一无所有自然没能亲历,且非核心决策层),但是书中脉络足以让读者了解阿里发展的经历,也为读者呈现了一... (展开)> 更多书评 27篇
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还没人写过短评呢
还没人写过短评呢