Cases in Entrepreneurship

The Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity in over 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. These affordable collections will not only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well. Cases in Entrepreneurship is the first book to be based upon a cognitive framework of entrepreneurship. This casebook has been organized based on the following concepts: - Searching for ideas; - Screening those ideas for business opportunity; - Planning how to exploit the opportunity; - Financing the opportunity; - Setting up // Starting up the business; - Growing the business; - Harvesting the value created in the business.