Robin Williams provides a practical introduction to the classical principles of design in this pamphlet-sized book. Her discussion of layout is organized around four basic design principles: Contrast, Repetition, Alignment and Proximity. Each is presented in its own chapter with plenty of you-can-do-it-at-home examples. The typography section explains the principles of Concord,...
Robin Williams provides a practical introduction to the classical principles of design in this pamphlet-sized book. Her discussion of layout is organized around four basic design principles: Contrast, Repetition, Alignment and Proximity. Each is presented in its own chapter with plenty of you-can-do-it-at-home examples. The typography section explains the principles of Concord, Conflict and Contrast, based on Williams'classification of type faces by style (Oldstyle, Modern, Slab Serif, Sans Serif, Script and Decorative), weight (Light, Bold), Shape (Narrow, Wide), and spacing. A discussion of color is notably absent; the roots of this book in early grayscale Macintosh computing show through.
Williams's book should hit the mark for amateurs creating one-page designs such as simple web sites, brochures or business cards. Set aside an hour or two to read it and do the exercises, and your designs should improve immensely. Mine have.
作者简介
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Robin Williams是世界著名的设计师、技术专家和畅销书作家。通过写书和授课，她已经影响了整整一代数字设计师。同时，作为Adobe和Mac技术社区内的偶像级专家，她拥有大批的拥戴者。她是Publish Magazine、Adobe Magazine等杂志的专栏作家，是MacWorld Expo等业界重要活动和组织的顾问委员会成员，还创办了Santa Fe电影艺术学院。除本书外，她还著有几十部畅销图书和获奖著作，包括The Non-Designer's Web Book、Robin WilliamsDesign Workshop、TheLittleMacBook等．有的书已被翻译为15种文字，产生了世界性的影响。
Make full use of the four weapons: REPETITION, PROXIMITY, CONTRAST, and ALIGNMENT. As for the rest, just have fun with it! Be brave, be bold! Oh, and do not forget about the invisible line.
P12 Once you can name something, you're conscious of it. You have power over it. You own it. You're in control. Put it into words.- name the problem. Four basic principles: 1. Contrast 2. Repetition 3. Alignment 4. Proximity: physical closeness implies a relationship. group related items together. By grouping similar elements into one unit, several things instantly happen: The page becomes more...
2013-05-20 12:26
P12
Once you can name something, you're conscious of it. You have power over it. You own it. You're in control.
Put it into words.- name the problem.
Four basic principles:
1. Contrast
2. Repetition
3. Alignment
4. Proximity: physical closeness implies a relationship. group related items together.
By grouping similar elements into one unit, several things instantly happen: The page becomes more organized. You understand where to begin reading the message, and you know when you are finished. And the "white space" automatically becomes more organized as well.
be organized both intellectually and visually.
P12 Once you can name something, you're conscious of it. You have power over it. You own it. You're in control. Put it into words.- name the problem. Four basic principles: 1. Contrast 2. Repetition 3. Alignment 4. Proximity: physical closeness implies a relationship. group related items together. By grouping similar elements into one unit, several things instantly happen: The page becomes more...
2013-05-20 12:26
P12
Once you can name something, you're conscious of it. You have power over it. You own it. You're in control.
Put it into words.- name the problem.
Four basic principles:
1. Contrast
2. Repetition
3. Alignment
4. Proximity: physical closeness implies a relationship. group related items together.
By grouping similar elements into one unit, several things instantly happen: The page becomes more organized. You understand where to begin reading the message, and you know when you are finished. And the "white space" automatically becomes more organized as well.
be organized both intellectually and visually.
P12 Once you can name something, you're conscious of it. You have power over it. You own it. You're in control. Put it into words.- name the problem. Four basic principles: 1. Contrast 2. Repetition 3. Alignment 4. Proximity: physical closeness implies a relationship. group related items together. By grouping similar elements into one unit, several things instantly happen: The page becomes more...
2013-05-20 12:26
P12
Once you can name something, you're conscious of it. You have power over it. You own it. You're in control.
Put it into words.- name the problem.
Four basic principles:
1. Contrast
2. Repetition
3. Alignment
4. Proximity: physical closeness implies a relationship. group related items together.
By grouping similar elements into one unit, several things instantly happen: The page becomes more organized. You understand where to begin reading the message, and you know when you are finished. And the "white space" automatically becomes more organized as well.
be organized both intellectually and visually.
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人民邮电出版社2009版
Alex Dong
人民邮电出版社2009版
明早
人民邮电出版社2009版
lele
人民邮电出版社2009版
魏小河
人民邮电出版社2009版
惜知猫
人民邮电出版社2009版
白颜料4块8
人民邮电出版社2009版
Once you can name something, you’re conscious of it. -- Build a link between the OBJECT and the NAME
1 有用 Teak 2013-11-18
很实用的一本书。多年以来的胡搞乱弄真是惭愧阿。Amazon上14刀弄到了一本二手，几乎全新的，真开心。
0 有用 NoSugar 2010-06-13
我晕 闹了半天这本书我早看过了
1 有用 云五 2013-04-01
看完中文版又看了一遍英文版，准备把作者其他书也看一下。
0 有用 执追内修 2013-02-07
读这本书之前 我对设计或颜色的认识很浅薄 是这书让我跨进了会欣赏好的设计与指出不好设计的能力大门 比如这本书的封面就非常的好 contrast 非常明显 突出了主题， 然后配色合理，alignment 非常强， flush left, 并且分成三个group， 非常好的proximity, 然后那个灰色的配色repeat 了三次 增强了整体感， 运用了repetition 的原则， 哈哈哈 想不到... 读这本书之前 我对设计或颜色的认识很浅薄 是这书让我跨进了会欣赏好的设计与指出不好设计的能力大门 比如这本书的封面就非常的好 contrast 非常明显 突出了主题， 然后配色合理，alignment 非常强， flush left, 并且分成三个group， 非常好的proximity, 然后那个灰色的配色repeat 了三次 增强了整体感， 运用了repetition 的原则， 哈哈哈 想不到我能说出这么多道理来了 正如作者说的 Once you can name it, you'll be able to be conscious of it. (展开)
0 有用 yimingwho 2013-01-06
真的很实用，很适合业余的基础平面文字设计；虽然有些道理大家都懂，点明了并且归类下次做的时候才会真的去有意识的使用：you can break the rule only when you know the rule;
0 有用 滅茶苦茶 2020-07-21
Make full use of the four weapons: REPETITION, PROXIMITY, CONTRAST, and ALIGNMENT. As for the rest, just have fun with it! Be brave, be bold! Oh, and do not forget about the invisible line.
0 有用 张鱼fudge 2020-06-16
太基础liao
0 有用 飞的鼠 2019-07-18
时不时的要多看看
0 有用 summersouljul5 2018-12-13
门外汉看这个比较实用
1 有用 IronMick-tt8 2018-11-10
本书最大优点是创立了C.R.A.P.这个系统，对新手很友好且具有操作性，最大的缺点是作者对某些花里胡哨的字体蜜汁喜欢，品味有待提高。