The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity.
Rod Judkins, lecturer at the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Ma...
The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity.
Rod Judkins, lecturer at the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.
You'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo.
To produce anything worthwhile, you have to be proactive and generate it, not sit around and wait. Most people sleepwalk through life, never asking themselves what they're doing, why, or if it really matters to them. They absorb the values of their culture, parents and friends, and then accept them unquestioningly.
Why go back to being at the mercy of others' decisions? (查看原文)
These are challenges that all of us face in day-to-day life, whatever our career or field of expertise: anxiety that we have no special talents; the absence of any burning, driving passion; craving success in an area we're not actually any good at; being unable to make a living from our true passion; having too many other responsiblilities and commitments; feeling either too young or too old, too naive ot too jaded. (查看原文)
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