出版社: O'Reilly Media
副标题: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design
出版年: 2008-3-26
页数: 192
定价: USD 24.99
装帧: Hardcover
ISBN: 9780596516833
内容简介 · · · · · ·
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that ...
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
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Subject To Change的书评 · · · · · · ( 全部 18 条 )

授之以渔——我读这本书的感受

应需而变,不只是设计

体验战略和产品设计的取舍之道
这篇书评可能有关键情节透露
完整版请看 http://www.uegeek.com/ue/note_subject_to_change 1 产品=体验 彻底地转变你和用户之间的关系,是在市场上获得成功的关键。 设计作为一种活动,包含以下要素: 同理心 解决问题 思维能力和原型能力 发现可选方案 不能简单地通过增加特性来吸引用户,还必须真... (展开)
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在这本书的论坛里发言这本书的其他版本 · · · · · · ( 全部2 )
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机械工业出版社 (2009)7.5分 515人读过
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订阅关于Subject To Change的评论:
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0 有用 猪小凡 2009-04-16 13:03:49
不过大多都是价值观,方法论依然要自己总结
1 有用 Catalium 2020-03-08 15:48:45
Saw in Continuum...
0 有用 JunChen 2009-02-27 23:59:43
其实,作者也很乱。