Implementing E-Learning (ASTD E-Learning Series, 7th Bk.) (Astd E-Learning Series, 7th Bk.)

Want to build a powerful implementation and marketing strategy for your e-learning program? This title shows you how to think like a marketing and change management professional by generating awareness for your e-learning brand, position well designed e-learning for maximum effect, and develop and implement an effective communication plan to get buy-in for your program.