作者:
Marc Randolph 出版社: Little, Brown and Company 副标题: The Birth of Netflix and the Amazing Life of an Idea 出版年: 2019-9-17 页数: 336 定价: USD 29.00 装帧: Hardcover ISBN: 9780316530200
In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph.
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these we...
In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph.
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.
But Hastings was intrigued, and the pair-with Hastings as the primary investor and Randolph as the CEO-founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world-even with an idea that many think will never work.
What emerges,though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?
From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.
作者简介
· · · · · ·
Marc Randolph is the co-founder of Netflix, serving as their founding CEO, the executive producer of their website, and a member of their board of directors until his retirement in 2004. Although best known for starting Netflix, Marc's career as Silicon Valley entrepreneur spans more than four decades. He's founded or co-founded more than half a dozen other successful start-ups...
Marc Randolph is the co-founder of Netflix, serving as their founding CEO, the executive producer of their website, and a member of their board of directors until his retirement in 2004. Although best known for starting Netflix, Marc's career as Silicon Valley entrepreneur spans more than four decades. He's founded or co-founded more than half a dozen other successful start-ups, mentored rising entrepreneurs, and invested in numerous successful tech ventures. He speaks frequently to companies and at industry events nationally and internationally. He lives in Santa Cruz, California.
虽然可能放到那个位子上我也是一样并不想也没有能力留下来 long enough to become a legend 而是见好就收回归家庭佛系养老上市没多久就立刻 exit，但是还是难免觉得很多地方 Marc 在为自己早早离开 Netflix 这个现在可能 cost him billions 的后果（甚至都不能说决定，我感觉他是被逼走的）找补，虽然人家依然是个亿万富翁但是行文找补就感觉有一丝可怜。...虽然可能放到那个位子上我也是一样并不想也没有能力留下来 long enough to become a legend 而是见好就收回归家庭佛系养老上市没多久就立刻 exit，但是还是难免觉得很多地方 Marc 在为自己早早离开 Netflix 这个现在可能 cost him billions 的后果（甚至都不能说决定，我感觉他是被逼走的）找补，虽然人家依然是个亿万富翁但是行文找补就感觉有一丝可怜。早期解决寄和租 DVD 的各种问题的操作倒是创意满满，很多现在 take for granted 的东西听到那个年代的曲线救国思路觉得蛮有趣的。三星半(展开)
哪怕像Netflix这样的公司，一开始也是听了无数遍"That will never work"——实际上说的也没错，从创始人Marc看到线上租DVD的机会，到最后发现免除late fee带来的爆炸性增长，中间经过了一年半成千上万种没有用的尝试，而Netflix真正能成为巨头，还是瞄准了时机转型stream，这部分其实都跟Marc无关了。所以对想要了解现代Netflix的读者大概应该去读Reed ...哪怕像Netflix这样的公司，一开始也是听了无数遍"That will never work"——实际上说的也没错，从创始人Marc看到线上租DVD的机会，到最后发现免除late fee带来的爆炸性增长，中间经过了一年半成千上万种没有用的尝试，而Netflix真正能成为巨头，还是瞄准了时机转型stream，这部分其实都跟Marc无关了。所以对想要了解现代Netflix的读者大概应该去读Reed Hastings的传记吧。(展开)
Put your best face forward for the company. Clear, concise and actionable for any qualified receptionist. Every job description should have a phrase like that.
虽然可能放到那个位子上我也是一样并不想也没有能力留下来 long enough to become a legend 而是见好就收回归家庭佛系养老上市没多久就立刻 exit，但是还是难免觉得很多地方 Marc 在为自己早早离开 Netflix 这个现在可能 cost him billions 的后果（甚至都不能说决定，我感觉他是被逼走的）找补，虽然人家依然是个亿万富翁但是行文找补就感觉有一丝可怜。...虽然可能放到那个位子上我也是一样并不想也没有能力留下来 long enough to become a legend 而是见好就收回归家庭佛系养老上市没多久就立刻 exit，但是还是难免觉得很多地方 Marc 在为自己早早离开 Netflix 这个现在可能 cost him billions 的后果（甚至都不能说决定，我感觉他是被逼走的）找补，虽然人家依然是个亿万富翁但是行文找补就感觉有一丝可怜。早期解决寄和租 DVD 的各种问题的操作倒是创意满满，很多现在 take for granted 的东西听到那个年代的曲线救国思路觉得蛮有趣的。三星半(展开)
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2 有用 姜小白 2020-07-28 21:11:20
以前总以为Netflix的成功是因为抓到流媒体的风口，这本书读完重新认识了这家公司。idea是做DVD租赁，网站上线用户主要是买，少有人租，敢放弃97%的营业流水份额，专注只有占3%的份额，这点不得不服；市面DVD player少才产生的租赁模式，通过跟player厂商合作promotion寻找用户很聪明，跟东芝独家合作，可索尼一旦表示兴趣立即重新谈合作，不仁不义但实在聪明；目光长远，商业模式走不... 以前总以为Netflix的成功是因为抓到流媒体的风口，这本书读完重新认识了这家公司。idea是做DVD租赁，网站上线用户主要是买，少有人租，敢放弃97%的营业流水份额，专注只有占3%的份额，这点不得不服；市面DVD player少才产生的租赁模式，通过跟player厂商合作promotion寻找用户很聪明，跟东芝独家合作，可索尼一旦表示兴趣立即重新谈合作，不仁不义但实在聪明；目光长远，商业模式走不通的时候也没卖给亚马逊，cinematch＋no-due-dates, no-late-fees也实现不了100万订阅时lay off减负前行，真的是太难了。是个好老板，写书就能看出来，能花篇幅解释dilution，20多年前就能做出cinematch，比现在的豆瓣推荐都好，看完替爱奇艺们感到绝望。 (展开)
0 有用 椒盐豆豉 2022-06-23 14:16:42
虽然可能放到那个位子上我也是一样并不想也没有能力留下来 long enough to become a legend 而是见好就收回归家庭佛系养老上市没多久就立刻 exit，但是还是难免觉得很多地方 Marc 在为自己早早离开 Netflix 这个现在可能 cost him billions 的后果（甚至都不能说决定，我感觉他是被逼走的）找补，虽然人家依然是个亿万富翁但是行文找补就感觉有一丝可怜。... 虽然可能放到那个位子上我也是一样并不想也没有能力留下来 long enough to become a legend 而是见好就收回归家庭佛系养老上市没多久就立刻 exit，但是还是难免觉得很多地方 Marc 在为自己早早离开 Netflix 这个现在可能 cost him billions 的后果（甚至都不能说决定，我感觉他是被逼走的）找补，虽然人家依然是个亿万富翁但是行文找补就感觉有一丝可怜。早期解决寄和租 DVD 的各种问题的操作倒是创意满满，很多现在 take for granted 的东西听到那个年代的曲线救国思路觉得蛮有趣的。三星半 (展开)
1 有用 虚弱橙 2020-03-11 10:47:35
哪怕像Netflix这样的公司，一开始也是听了无数遍"That will never work"——实际上说的也没错，从创始人Marc看到线上租DVD的机会，到最后发现免除late fee带来的爆炸性增长，中间经过了一年半成千上万种没有用的尝试，而Netflix真正能成为巨头，还是瞄准了时机转型stream，这部分其实都跟Marc无关了。所以对想要了解现代Netflix的读者大概应该去读Reed ... 哪怕像Netflix这样的公司，一开始也是听了无数遍"That will never work"——实际上说的也没错，从创始人Marc看到线上租DVD的机会，到最后发现免除late fee带来的爆炸性增长，中间经过了一年半成千上万种没有用的尝试，而Netflix真正能成为巨头，还是瞄准了时机转型stream，这部分其实都跟Marc无关了。所以对想要了解现代Netflix的读者大概应该去读Reed Hastings的传记吧。 (展开)
0 有用 打工妹小萝 2021-01-20 13:12:39
蛮好读的 shit sandwich 做PPT pitch你干的有多烂也是好笑死了 当然也明显感觉到了作者老好人的本性 很多对峙难受的时刻都轻描淡写而过
0 有用 歌者 2021-08-24 02:23:17
有点水。。
0 有用 阿东 2023-08-19 18:08:46 福建
很有纪录片质感的故事，在流媒体出现之前，网飞就搞出了订阅制雏形的分发模式以及领先国服好几个版本的公司文化。网飞的“上半场”是一个传统的实体租赁企业，但通过一些聪明的仓储和物流方案，让内容以物理的方式在用户之间流动起来，书中将这个方案的形成过程完整地呈现（三个一般的方案合并成一个合理成立的方案）也非常合这本书的主旨：好主意不是一拍脑门，是从一个雏形去慢慢试出成立的方案；好主意也往往不是一个人而是一群... 很有纪录片质感的故事，在流媒体出现之前，网飞就搞出了订阅制雏形的分发模式以及领先国服好几个版本的公司文化。网飞的“上半场”是一个传统的实体租赁企业，但通过一些聪明的仓储和物流方案，让内容以物理的方式在用户之间流动起来，书中将这个方案的形成过程完整地呈现（三个一般的方案合并成一个合理成立的方案）也非常合这本书的主旨：好主意不是一拍脑门，是从一个雏形去慢慢试出成立的方案；好主意也往往不是一个人而是一群人共同思考的成果；最后，如果你有一个想法，就不要担心别人说这玩意不行，因为Nobody Really Knows。 (展开)
0 有用 Derek 2023-07-08 09:04:40 广东
Put your best face forward for the company. Clear, concise and actionable for any qualified receptionist. Every job description should have a phrase like that.
0 有用 淇奥 2023-01-08 22:54:18 上海
论找到合适创业班底的重要性
0 有用 Xiao FU 2022-12-29 13:31:21 广东
人生第一本英文原著…
0 有用 椒盐豆豉 2022-06-23 14:16:42
虽然可能放到那个位子上我也是一样并不想也没有能力留下来 long enough to become a legend 而是见好就收回归家庭佛系养老上市没多久就立刻 exit，但是还是难免觉得很多地方 Marc 在为自己早早离开 Netflix 这个现在可能 cost him billions 的后果（甚至都不能说决定，我感觉他是被逼走的）找补，虽然人家依然是个亿万富翁但是行文找补就感觉有一丝可怜。... 虽然可能放到那个位子上我也是一样并不想也没有能力留下来 long enough to become a legend 而是见好就收回归家庭佛系养老上市没多久就立刻 exit，但是还是难免觉得很多地方 Marc 在为自己早早离开 Netflix 这个现在可能 cost him billions 的后果（甚至都不能说决定，我感觉他是被逼走的）找补，虽然人家依然是个亿万富翁但是行文找补就感觉有一丝可怜。早期解决寄和租 DVD 的各种问题的操作倒是创意满满，很多现在 take for granted 的东西听到那个年代的曲线救国思路觉得蛮有趣的。三星半 (展开)