作者:
Marc Randolph 出版社: Little, Brown and Company 副标题: The Birth of Netflix and the Amazing Life of an Idea 出版年: 2019-9-17 页数: 336 定价: USD 29.00 装帧: Hardcover ISBN: 9780316530200
In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph.
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these we...
In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph.
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.
But Hastings was intrigued, and the pair-with Hastings as the primary investor and Randolph as the CEO-founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world-even with an idea that many think will never work.
What emerges,though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?
From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.
作者简介
· · · · · ·
Marc Randolph is the co-founder of Netflix, serving as their founding CEO, the executive producer of their website, and a member of their board of directors until his retirement in 2004. Although best known for starting Netflix, Marc's career as Silicon Valley entrepreneur spans more than four decades. He's founded or co-founded more than half a dozen other successful start-ups...
Marc Randolph is the co-founder of Netflix, serving as their founding CEO, the executive producer of their website, and a member of their board of directors until his retirement in 2004. Although best known for starting Netflix, Marc's career as Silicon Valley entrepreneur spans more than four decades. He's founded or co-founded more than half a dozen other successful start-ups, mentored rising entrepreneurs, and invested in numerous successful tech ventures. He speaks frequently to companies and at industry events nationally and internationally. He lives in Santa Cruz, California.
Put your best face forward for the company. Clear, concise and actionable for any qualified receptionist. Every job description should have a phrase like that.
Put your best face forward for the company. Clear, concise and actionable for any qualified receptionist. Every job description should have a phrase like that.
网飞的创业经历，一步一步写得很真实。五年内从一个点子到上市。 1. 人们会说创业者的点子过于简陋、不靠谱，说that will never work。但在创业过程中，不断地解决问题，把公司做上轨道，这个点子也会不断地修正的，关键还得看这一路的应变。这是创业者的思维方式。 1.1 一路上...
(展开)
Fenng
中信出版集团2020版
pansin
中信出版集团2020版
月落正读书
中信出版集团2020版
飞了个哈哈哈
中信出版集团2020版
momo
中信出版集团2020版
天空漫游者
Endeavour2021版
成年小饭
中信出版集团2020版
故手情深
中信出版集团2020版
源源源源源er.
中信出版集团2020版
1 有用 yusen 2019-09-22 23:38:34
感情有余，水平不足。确实当时step down是对的。不过也是以CEO的视角洞见了一家千亿美金公司创办时候的混乱。Netflix第一天就收到了100多个订单，这说明了强大的PMF（虽然那个时候主要的订单还是卖DVD），其实让很多现在的创业者也要汗颜。
0 有用 Derek 2023-07-08 09:04:40 广东
Put your best face forward for the company. Clear, concise and actionable for any qualified receptionist. Every job description should have a phrase like that.
0 有用 Foodie_xiaoyue 2020-12-28 11:11:22
大部分是流水账，夹杂着一些智语。可跳着读
0 有用 阿东 2023-08-19 18:08:46 福建
很有纪录片质感的故事，在流媒体出现之前，网飞就搞出了订阅制雏形的分发模式以及领先国服好几个版本的公司文化。网飞的“上半场”是一个传统的实体租赁企业，但通过一些聪明的仓储和物流方案，让内容以物理的方式在用户之间流动起来，书中将这个方案的形成过程完整地呈现（三个一般的方案合并成一个合理成立的方案）也非常合这本书的主旨：好主意不是一拍脑门，是从一个雏形去慢慢试出成立的方案；好主意也往往不是一个人而是一群... 很有纪录片质感的故事，在流媒体出现之前，网飞就搞出了订阅制雏形的分发模式以及领先国服好几个版本的公司文化。网飞的“上半场”是一个传统的实体租赁企业，但通过一些聪明的仓储和物流方案，让内容以物理的方式在用户之间流动起来，书中将这个方案的形成过程完整地呈现（三个一般的方案合并成一个合理成立的方案）也非常合这本书的主旨：好主意不是一拍脑门，是从一个雏形去慢慢试出成立的方案；好主意也往往不是一个人而是一群人共同思考的成果；最后，如果你有一个想法，就不要担心别人说这玩意不行，因为Nobody Really Knows。 (展开)
0 有用 Picapica 2023-11-28 01:33:19 江苏
又臭又长，干货不多，中间停顿了几次才看完。作者顶多算是贡献了想法的cofounder, 做了一段还被要求从CEO的位置辞职，这本书讲到IPO 就戛然而止，我最想看的Cinematch只是点到为止。另一位cofounder Reed不仅是early-stage CEO, 更是把Netflix带向全盛期的领导，应该去看他的No rules rules。作者开头就和Freud攀亲戚，结尾还要大言不惭地说... 又臭又长，干货不多，中间停顿了几次才看完。作者顶多算是贡献了想法的cofounder, 做了一段还被要求从CEO的位置辞职，这本书讲到IPO 就戛然而止，我最想看的Cinematch只是点到为止。另一位cofounder Reed不仅是early-stage CEO, 更是把Netflix带向全盛期的领导，应该去看他的No rules rules。作者开头就和Freud攀亲戚，结尾还要大言不惭地说他走了之后公司项目都带有他的印记，充分展示出这是一个吹嘘大过实干的男人。印象深刻的几个转折点，和Toshiba合作附赠coupon, 只租不卖，和转向subscription model。 (展开)
0 有用 Bis 2024-01-01 08:51:29 美国
有趣的阅读 创业真的太难了
0 有用 Picapica 2023-11-28 01:33:19 江苏
又臭又长，干货不多，中间停顿了几次才看完。作者顶多算是贡献了想法的cofounder, 做了一段还被要求从CEO的位置辞职，这本书讲到IPO 就戛然而止，我最想看的Cinematch只是点到为止。另一位cofounder Reed不仅是early-stage CEO, 更是把Netflix带向全盛期的领导，应该去看他的No rules rules。作者开头就和Freud攀亲戚，结尾还要大言不惭地说... 又臭又长，干货不多，中间停顿了几次才看完。作者顶多算是贡献了想法的cofounder, 做了一段还被要求从CEO的位置辞职，这本书讲到IPO 就戛然而止，我最想看的Cinematch只是点到为止。另一位cofounder Reed不仅是early-stage CEO, 更是把Netflix带向全盛期的领导，应该去看他的No rules rules。作者开头就和Freud攀亲戚，结尾还要大言不惭地说他走了之后公司项目都带有他的印记，充分展示出这是一个吹嘘大过实干的男人。印象深刻的几个转折点，和Toshiba合作附赠coupon, 只租不卖，和转向subscription model。 (展开)
0 有用 鱼也是猫 2023-10-25 04:47:40 美国
早期Netflix创业的故事很有意思。monthly subscription的商业模型是从失败和现金流问题中摸索测试出来的，不是突然一天想出来的。这本书的时间线是1997到2002 IPO的Netflix，那时候还没有online streaming，做的是DVD rental。佩服Entrepreneur的果断，创新，坦率，勇气，no bullshit。纪念一下一年来第一次看完的一本书✌️
0 有用 阿东 2023-08-19 18:08:46 福建
很有纪录片质感的故事，在流媒体出现之前，网飞就搞出了订阅制雏形的分发模式以及领先国服好几个版本的公司文化。网飞的“上半场”是一个传统的实体租赁企业，但通过一些聪明的仓储和物流方案，让内容以物理的方式在用户之间流动起来，书中将这个方案的形成过程完整地呈现（三个一般的方案合并成一个合理成立的方案）也非常合这本书的主旨：好主意不是一拍脑门，是从一个雏形去慢慢试出成立的方案；好主意也往往不是一个人而是一群... 很有纪录片质感的故事，在流媒体出现之前，网飞就搞出了订阅制雏形的分发模式以及领先国服好几个版本的公司文化。网飞的“上半场”是一个传统的实体租赁企业，但通过一些聪明的仓储和物流方案，让内容以物理的方式在用户之间流动起来，书中将这个方案的形成过程完整地呈现（三个一般的方案合并成一个合理成立的方案）也非常合这本书的主旨：好主意不是一拍脑门，是从一个雏形去慢慢试出成立的方案；好主意也往往不是一个人而是一群人共同思考的成果；最后，如果你有一个想法，就不要担心别人说这玩意不行，因为Nobody Really Knows。 (展开)
0 有用 Derek 2023-07-08 09:04:40 广东
Put your best face forward for the company. Clear, concise and actionable for any qualified receptionist. Every job description should have a phrase like that.