《How I Built This》的原文摘录

  • My goal is to pull back the curtain on entrepreneurship, to shed light on the black box of entrepreneurial success, and to provide an architecture for how to think creatively about building something, whether that’s an idea, a movement, or, of course, a business. (查看原文)
    FreedomArcher 2021-02-19 16:35:20
  • People who still have no idea how they ended up where they are, with a product or a service, with employees and customers, but who want to make a real go of it, because they don’t want to let anyone down, least of all themselves. (查看原文)
    FreedomArcher 2021-02-19 16:35:20
  • As this is happening, she enlists the help of a business-savvy family friend named Kevin Brown, who convinces her not to give up, but to double down and open a restaurant instead, in an 800-square-foot shack. (查看原文)
    FreedomArcher 2021-02-19 16:35:20
  • After four or five years of bootstrapping their way to sustainability, they realize it’s time to find someone who can help them pivot to a franchise model where they’ll have a shot at turning a real profit and taking some cash out of the business. (查看原文)
    FreedomArcher 2021-02-19 16:35:20
  • Even though my generation produced people like Elon Musk and Larry Page, most of my cohort subscribed to an anti-corporate, anticommercial ethos, perhaps best illustrated in a famous 1992 cover of Rolling Stone featuring Kurt Cobain wearing a shirt that read CORPORATE MAGAZINES STILL SUCK. (查看原文)
    FreedomArcher 2021-02-19 16:35:20
  • They all have sleepless nights and midnight terrors. Most of them, at some point, feel like imposters. They are not natural superheroes; they are all Clark Kents. The only difference between them and you, at this moment, is that when opportunity presented itself, they went into the phone booth and put on the cape. They took the leap. That’s basically it. (查看原文)
    FreedomArcher 2021-02-19 16:35:20
  • No matter what kind of business you are thinking of starting—whether it’s a product or a service, whether it’s your side hustle or your main thing, whether it’s for men or women, kids or adults—the intersection of personal passion and problem solving is where good ideas are born and lasting businesses are built. (查看原文)
    FreedomArcher 2021-02-19 16:56:30
  • Now, if you are anything like me when Lisa first told me this story, you would assume that these first lotions were the beginning of the Carol’s Daughter empire as we know it. (查看原文)
    FreedomArcher 2021-02-19 16:56:30
  • “I was ecstatic. It was wonderful,” Lisa said. “And I think because I was very happy at what I was doing with work, when I had my downtime I didn’t have that desperate feeling that you feel when you’re like, ‘Oh, God, I’m finally not at work, and I just want to relax and veg out. (查看原文)
    FreedomArcher 2021-02-19 16:56:30
  • I thought, ‘This is great, I can make my own lotions,’” Lisa recalled. “The recipes were very bare-bones, and they used things like paraffin and lanolin, which I wasn’t too crazy about using. I wanted to use beeswax, and I wanted to find cocoa butter. So I used the skeleton of the recipes within the book, and then I just started adding my own combinations. (查看原文)
    FreedomArcher 2021-02-19 16:56:30
  • They forget about igniting this kind of passion in their customers and instead use only their own passion as the North Star for their search. Passion is important—you will never hear me say otherwise—but the trouble with passion by itself is that it can lead you down rabbit holes that only you care about, or to problems that only you have. (查看原文)
    FreedomArcher 2021-02-19 16:56:30
  • Failing is scary. Wasting your life is dangerous. (查看原文)
    FreedomArcher 2021-02-19 17:06:04
  • Think of the old proverb “A bird in the hand is worth two in the bush.” Well, the bird in Jim’s hand wasn’t just any bird. It was a golden goose. It provided money and power and influence. (查看原文)
    FreedomArcher 2021-02-19 17:06:04
  • They are forced to reckon with the gap in familiarity between a regular paycheck and a boss who tells them what to do on the one side, and being their own boss with no guarantees on the other. For some, that gap can look like a canyon—or, worse, an abyss. And crossing it seems like the scariest, most foolish thing anyone could consider. In 1984, the creator of Sam Adams beer, Jim Koch, was staring long and hard across the chasm. (查看原文)
    FreedomArcher 2021-02-19 17:06:04
  • He eased himself into the entrepreneurial life. (查看原文)
    FreedomArcher 2021-02-19 17:16:00
  • Having a fallback plan does not mean you are building an escape hatch from your dream. It’s not an excuse not to try hard, nor is it a ready-made reason to quit. It just means you’ve given yourself a cushion at the bottom of your entrepreneurial leap of faith so that if you do crash, you can bounce back to fight another day. (查看原文)
    FreedomArcher 2021-02-19 17:16:00
  • We knew that if we gave them [for free] to these guys, who were bodyguards and bouncers standing out in front of the clubs, they would not just wear it once. We knew these guys would wear it forever. So for the first six months, that’s what we did. And before you know it, these guys were walking billboards. (查看原文)
    FreedomArcher 2021-02-19 17:16:00
  • And what I find to be most thrilling of all—most startling, really—about the heroes of these stories is that their lack of subject matter expertise or institutional knowledge or industry experience was never a deterrent to them. It was actually a blessing. (查看原文)
    FreedomArcher 2021-02-19 17:23:01
  • It was the first concrete step they took in a multipart process that helped them refine their design, home in on what really mattered, and leave out all the stuff that wasn’t going to move the needle. It eventually put them in a position to take the next step and pull the trigger on their idea as a full-fledged business. (查看原文)
    FreedomArcher 2021-02-19 17:23:01
  • Method was the perfect marriage of Adam’s and Eric’s differing skill sets and sensibilities. “Our joke was ‘style and substance’: Adam working on basically everything in the bottle, and me doing everything around the bottle,” Eric said. “A lot of it just came down to our own dumb luck of Adam’s passion for sustainability and mine for design.” (查看原文)
    FreedomArcher 2021-02-19 17:23:01
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