作者:
Jason Fried
/
Heinemeier David Hansson
/
Matthew Linderman 出版社: 37signals 副标题: The Smarter, Faster, Easier Way to Build a Successful Web Application 出版年: 2009-11-18 页数: 194 定价: USD 24.99 装帧: Paperback ISBN: 9780578012810
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executi...
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
作者简介
· · · · · ·
Who is 37signals?
We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally. We’ve been in business since 1999 and love what we do.
37signal的这帮人很厉害,由一帮开源社区的活跃者组成。也许你没用过他们Basecamp等产品,不过你如果是做web开发的话,应该听过他们的开源框架:Ruby on Rails 这本书讲了他们如何仅仅凭着十来号人(并且分布在几个城市中)打造出好几个响当当的Web应用,和一个火爆的开源框架...
(展开)
Have an Enemy 1. Help you to find the direction of application in two ways. a. Figure out what you cannot do b. Figure out what you can do better 2. It's good market strategy of having an enemy, telling a story based on an ...
(展开)
Instead of guesstimating at tasks that take 30+ hours, break them down into more realistic 6-10 hour chunks. Then proceed one step at a time. The same theory applies to other problems too. Are you facing an issue that’s too big to wrap your mind around? Break it down.
2011-10-25 00:10:261人喜欢
Instead of guesstimating at tasks that take 30+ hours, break them down into more realistic 6-10 hour chunks. Then proceed one step at a time. The same theory applies to other problems too. Are you facing an issue that’s too big to wrap your mind around? Break it down.引自第72页
Getting Real is about skipping all the stuff that represents real (charts, graphs, boxes, arrows, schematics, wirefames, etc.) and actually building the real thing.
2011-10-25 00:04:48
Getting Real is about skipping all the stuff that represents real (charts, graphs, boxes, arrows, schematics, wirefames, etc.) and actually building the real thing.引自第2页
This sort of one-upping Cold War mentality is a dead-end. How do we make these decisions? If it’s something we recognize as being important, we might ask. The rest, we guess. And all that guessing builds up a kind of debt in our applications – an interconnected web of assumptions. There’s a myth that goes like this: we can launch on time, on budget, and on scope. It almost never happens and ...
2013-12-03 20:23:33
This sort of one-upping Cold War mentality is a dead-end.
How do we make
these decisions? If it’s something we recognize as being important, we
might ask. The rest, we guess. And all that guessing builds up a kind of
debt in our applications – an interconnected web of assumptions.
There’s a myth that goes like this: we can launch on time, on
budget, and on scope. It almost never happens and when it does
quality often suffers.
How does a project get to be a year behind schedule? One day at a time.
Getting Real is about skipping all the stuff that represents real (charts, graphs, boxes, arrows, schematics, wireframes, etc.) and actually building the real thing. “You take too much of a black and white view.” If our tone seems too know-it-allish, bear with us. We think it’s better to present ideas in bold strokes than to be wishy-washy about it. If that comes off as cocky or arrogant, so...
2013-12-03 19:34:28
Getting Real is about skipping all the stuff that
represents real (charts, graphs, boxes, arrows, schematics,
wireframes, etc.) and actually building the real thing.
“You take too much of a black and white view.”
If our tone seems too know-it-allish, bear with us. We think it’s
better to present ideas in bold strokes than to be wishy-washy
about it. If that comes off as cocky or arrogant, so be it. We’d
rather be provocative than water everything down with “it
depends...” Of course there will be times when these rules need
to be stretched or broken. And some of these tactics may not
apply to your situation. Use your judgement and imagination.
0 有用 valdanito 2010-12-25 00:35:50
今年看的最有价值的书!
0 有用 启明君 2013-03-18 15:08:22
https://www.quora.com/Product-Management/What-are-the-best-books-for-Product-Managers/answer/Runar-Reistrup
0 有用 怪咖研究院长长 2012-06-30 12:10:56
很实在很实用
1 有用 雪地里的水煮蛋 2011-07-28 01:33:05
单看也许不错,不过跟rework基本都是重复的。either one will do
0 有用 追神探 2010-12-15 15:24:14
产品开发的震撼教育级宝典
0 有用 liberty 2022-04-08 13:03:36
言简意赅的原则,很实用,很有启发
0 有用 CodeArhat 2022-01-21 23:27:53
每人分担几十个小系统,受不鸟。得想法整合……
0 有用 Codefrey 2022-01-17 17:15:58
还不是能读懂的时候
0 有用 凡轩 2021-07-27 18:00:19
很多创业的思维都很不错,小而美,快速迭代
0 有用 非奇异矩阵 2020-08-18 00:57:01
突破常规,从简求实,重视表达,聚焦价值。