Media Generations 短评

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  • 0 鹿君 2015-02-23 06:09:00

    作为socia media generation 完全就无法buy-in traditional的media consumption 唯一的insight也就是"you're what you grew up with""push-pull system"了

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Media Generations
作者: Ph.D., Martin P. Block, Ph.D., Don E. Schultz, BIGresearch
副标题: Media Allocation in a Consumer-Controlled Marketplace
isbn: 0981941508
书名: Media Generations
页数: 142
定价: USD 18.95
出版社: Prosper Business Development Corporation
装帧: Paperback
出版年: 2008-11-21