The Routledge Companion to Media Industries

Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field.

Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural f...

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Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field.

Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video.

Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries.

Paul McDonald is Professor of Media Industries at King’s College London. He recently co-edited Digital Media Distribution: Portals, Platforms, Pipelines (2021 with Courtney Brannon Donoghue and Timothy Havens). Alongside authoring or editing major works in the field, he’s contributed to advancing critical studies of media industries by launching the Media Industries conferences...

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Paul McDonald is Professor of Media Industries at King’s College London. He recently co-edited Digital Media Distribution: Portals, Platforms, Pipelines (2021 with Courtney Brannon Donoghue and Timothy Havens). Alongside authoring or editing major works in the field, he’s contributed to advancing critical studies of media industries by launching the Media Industries conferences, being a founding member of the Editorial Collective for the journal Media Industries, co-editing (with Michael Curtin) the International Screen Industries book series from the British Film Institute, and establishing specialized media industries networks within the Society for Cinema and Media Studies (SCMS) and the European Network of Cinema and Media Studies (NECS). Before entering academia, he worked in various areas of the media industries, with periods spent as an actor, media analyst, and in aspects of animated film production, art book publishing, film exhibition, and studio photography.

Media, industriesm, research: Problematizing the field
Paul McDonald
PART I
Perspectives: Conceptual and critical directions
1 Assembling production studies: Formative interventions in Britain and Europe
GRAHAM MURDOCK
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Media, industriesm, research: Problematizing the field
Paul McDonald
PART I
Perspectives: Conceptual and critical directions
1 Assembling production studies: Formative interventions in Britain and Europe
GRAHAM MURDOCK
2 Origins of research into media industries conducted in the United States
JANET WASKO
3 Meeting the challenges of media and marketing convergence: Revising critical political economy approaches
JONATHAN HARDY
4 Why should we care about media policy? Critical directions in media policy research
MARIA MICHALIS
5 Economic perspectives on the characteristics and operation of media industries
GILLIAN DOYLE
6 The state of media management research
ULRIKE ROHN
7 Critical and cultural? Production studies as situated storytelling
PHILIP DRAKE
8 Locating and localizing media industry studies: The case of Greece
GEORGIA AITAKI, LYDIA PAPADIMITRIOU, AND YANNIS TZIOUMAKIS
PART II
Interventions: Rethinking the field

9 Industrial media studies: Considering infrastructures for audience manufacture
LEE MCGUIGAN
10 The infrastructural turn in media and internet research
DAVID HESMONDHALGH
11 Informality and indeterminacy in media industries research
RAMON LOBATO
12 An industry of its own? Approaching the American comic book industry
GREGORY STEIRER AND ALISA PERREN
13 Approaching race in media industries research
ANAMIK SAHA
14 Methodological approaches to women’s work in Hollywood
COURTNEY BRANNON DONOGHUE
15 Global configurations: Re-spatializing labor in contemporary film and television production
KEVIN SANSON
16 Producing for small audiences: Smallness and peripherality in the global media industries
PETR SZCZEPANIK
17 Currents of change: The unstoppable momentum of the Chinese media industrial complex
MICHAEL KEANE
18 Bricks, mortar, and media: Understanding the media industries through their buildings
ELIZABETH EVANS
19 Authorship and agency in the media industries
EVA NOVRUP REDVALL
PART III
Transformations: Digitalization and industry change
20 The online television industry: Fragmentation, consolidation and power
CATHERINE JOHNSON
21 Children and the media industries: An overlooked but very special "television" audience
ANNA POTTER AND JEANETTE STEEMERS
22 Game-changer or a new shape to familiar dynamics? Netflix and the American indie film sector
GEOFF KING
23 User as asset, music as liability: The moral economy of the "value gap" in a platform musical economy
ANDREW LEYSHON AND ALLAN WATSON
24 The digital news industry: The intertwining digital commodities of audiences and news
HENRIK BØDKER
25 The dynamics of the book publishing industry
ANGUS PHILLIPS
26 Social media industries and the rise of the platform
PIETER VERDEGEM
27 When East Asian media industries are faced with digitalization: Transformation and survival strategies
ANTHONY FUNG AND GEORGIA CHIK
PART IV
Intersections: Transnational exchanges and industry traversings
28 Creating that "local connect": The dubbing of Hollywood into Hindi
TEJASWINI GANTI
29 The Hollywood-Chinawood relationship: Continuities and changes
WENDY SU
30 TV formats: Transnationalizing television production and distribution
ANDREA ESSER
31 From idents to influencers: The promotional screen industries
PAUL GRAINGE
32 Branded entertainment: A critical review
KATHARINA STOLLEY, FINOLA KERRIGAN AND CAGRI YALKIN
33 Gatekeepers of culture in the music video supply chain
EMILY CASTON
34 The immersive cinema experience economy: The UK film industry’s third sector
SARAH ATKINSON AND HELEN W. KENNEDY
35 Transmediality as an industrial form
MATTHEW FREEMAN
36 Sports rights: Global content, national markets and regulatory issues
PAUL SMITH
PART V
Practices: Doing media industries research and pedagogy
37 Writing film industry history
ANDREW SPICER
38 Writing the airwaves: Recent trends in histories of US broadcasting
JENNIFER PORST AND DEBORAH L. JARAMILLO
39 Policy studies and the case for plurality
JENNIFER HOLT AND STEVEN SECULAR
40 Media economics and management as optimization research: Toward a shared methodology
M. BJØRN VON RIMSCHA
41 Backstage observations: Studying media producers
ANNA ZOELLNER
42 Breaking into Hollywood: Strategies for interviewing media producers
DAVID CRAIG
43 Harnessing the life history method to study the media industries
ROEI DAVIDSON AND OREN MEYERS
44 Interfacing with industry
STUART CUNNINGHAM
45 Media industries and audiences: An analytic dialogue
ANNETTE HILL
46 Ethics in media industries research
PATRICK VONDERAU
47 Appreciating the costs and benefits of media market research in the digital era
JUSTIN WYATT
48 Numbers and qualitative media industries research
JADE L. MILLER
49 Teaching media industries through experiential learning: Pathways to engagement and understanding
ERIN COPPLE SMITH
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