作者:
Theodore Levitt
出版社: Harvard Business Review
出版年: 2008-06-16
页数: 104
定价: USD 8.95
装帧: Paperback
ISBN: 9781422126011
出版社: Harvard Business Review
出版年: 2008-06-16
页数: 104
定价: USD 8.95
装帧: Paperback
ISBN: 9781422126011
以下书单推荐 · · · · · · ( 全部 )
- 企业 商业 管理 营销 领导力 (天路守望者)
- 营销 (potagu)
- 营销 (六六)
谁读这本书? · · · · · ·
二手市场
· · · · · ·
- 在豆瓣转让 有49人想读,手里有一本闲着?
订阅关于Marketing Myopia的评论:
feed: rss 2.0
1 有用 老吉姆 2019-06-07 07:51:01
营销大师Theodore的经典著作,不仅把营销与销售的区别讲透了,还把客户需求点出来供读者思考。今天来看这篇1975年出版的文章,依旧历久弥新。最喜欢结尾的一句话:If you mission is the moon, you don’t use a car.
0 有用 脆弱社畜晴阳阳 2012-10-25 17:40:45
就看了标题这篇。不长,虽然是1960年的,依然经典。not only about marketing, but about strategy.
0 有用 pamelalala 2022-04-13 22:56:12
what-centered what-oriented leads the way
0 有用 李立斯 2022-09-12 22:57:37 上海
customer orientation. Fallacies incl. 1) affluent population, natural growth; 2) no comps / substitutes from outside; 3) too much faith in mass production / declining unit costs; 4) preoccupation of a... customer orientation. Fallacies incl. 1) affluent population, natural growth; 2) no comps / substitutes from outside; 3) too much faith in mass production / declining unit costs; 4) preoccupation of a single product. // marketing shall be set ahead of product, not giving choices from what already provided, but to discover real new demands (展开)
0 有用 李立斯 2022-09-12 22:57:37 上海
customer orientation. Fallacies incl. 1) affluent population, natural growth; 2) no comps / substitutes from outside; 3) too much faith in mass production / declining unit costs; 4) preoccupation of a... customer orientation. Fallacies incl. 1) affluent population, natural growth; 2) no comps / substitutes from outside; 3) too much faith in mass production / declining unit costs; 4) preoccupation of a single product. // marketing shall be set ahead of product, not giving choices from what already provided, but to discover real new demands (展开)
0 有用 pamelalala 2022-04-13 22:56:12
what-centered what-oriented leads the way
1 有用 老吉姆 2019-06-07 07:51:01
营销大师Theodore的经典著作,不仅把营销与销售的区别讲透了,还把客户需求点出来供读者思考。今天来看这篇1975年出版的文章,依旧历久弥新。最喜欢结尾的一句话:If you mission is the moon, you don’t use a car.
0 有用 脆弱社畜晴阳阳 2012-10-25 17:40:45
就看了标题这篇。不长,虽然是1960年的,依然经典。not only about marketing, but about strategy.