商业增长设计思维

Michael Lewrick (PhD) had different roles over the last years. He was responsible for strategic growth, acted as Chief Innovation Officer and laid the foundation for numerous growth initiatives in sectors that are in the digital transformation. At the moment he advises internationally the most inovative companies with his concepts and frameworks about design thinking for business growth, innovation and success.

He is a motivational international speaker and teaches Design Thinking as a visiting professor at various universities. With his help, a number of international companies have developed and commercialized radical innovations. In his international bestselller, “The Design Thinking Playbook”, he postulated with his colleagues from Stanford University a new mindset of converging approaches of Design Thinking in digitization. In 2020 he published together with Larry Leifer and Patrick Link "The Design Thinking Toolbox" outlining 50 of the most valuable Design Thinking tools. In addition, he published "The Design Thinking Life Playbook", which applies the design thinking mindset for personal change and career planing. His latest book "Design Thinking for Business Growth" focusses on the design of business ecosystems completing a series of books for applied design.