Why Smart People Make Big Money Mistakes and How to Correct Them的笔记(5)

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  第138页 Dropping Anchor

  bbodliu

  接下来讲到了：参照依赖： Reference Depedence theory. Anchoring is really just a metaphoric term to explain the tendency we all have of latching oneto an idea or fact and using it as a reference poi...

  2013-01-27 14:36:54

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  第137页 Dropping Anchor

  bbodliu

  在第137页，作者将品牌忠诚度与证实性偏见联系起来了。不过他也指出： Brand loyalty-a stepchild of the confirmation bias-may cost you thousands of dollars. Here is why: Once you've developed a bias for...

  2013-01-27 14:07:15

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  第135页 Make your preference

  bbodliu

  Consider a related tendency called the "mere-measurement effect," whereby simply asking someone if they are planning tg do something increases the likelihood they will do it! And not by just a litt...

  2013-01-26 14:55:06

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  第132页 Dropping Anchor

  bbodliu

  We've already explained that how you view a decision-as a matter of selection or rejection-can profoundly influence your ultirmate choice. So a person deciding among several laptops might choose di...

  2013-01-26 13:23:50

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  第122页 The bigness bias

  bbodliu

  The bigness bias Meet Jill and John, twenty-one-year-old twins who just graduated from college. Jill, immediately upon entering the workforce, began contributing $50 a month to a stock mutual fund ...

  2013-01-26 13:21:29