Research Methods for Business Students (5th Edition)

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A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. Thefifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the resear...

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在线阅读本书

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. Thefifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the student choice and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: For Students : self-assessment questions, glossary, revision flashcards, tutorials for SPSS and NVivo, plus Smarter Online Searching Guide For Instructors : teaching manual, powerpoint slides, testbank

MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。

Contents
The nature of business and management 2

The nature of business and management research 4

Formulating and clarifying the research topic 20
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Contents
The nature of business and management 2

The nature of business and management research 4

Formulating and clarifying the research topic 20

Critically reviewing the literature 58

Understanding research philosophies and approaches 106

philosophy is important 107

Formulating the research design 136

Negotiating access and research ethics 168

Selecting samples 210

Using secondary data 256

Collecting primary data through observation 288

Collecting primary data using semistructured indepth 318
Selfcheck answers 358

Collecting primary data using questionnaires 360

Analysing quantitative data 414

Selfcheck answers 476

Analysing qualitative data 480

Writing and presenting your project report 526

Bibliography 561

Appendices 573

Calculating the minimum sample size 582

Glossary 587

Index 604

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