Isotype (International System of Typographic Picture Education) is a system of pictograms designed to communicate complex information in a nonverbal way. Developed in 1936 by a team of sociologists lead by Otto and Marie Neurath, this process of 'transforming' data into visual form has strongly influenced the fields of graphic design. The Transformer: Principles of Making Isoty...
Isotype (International System of Typographic Picture Education) is a system of pictograms designed to communicate complex information in a nonverbal way. Developed in 1936 by a team of sociologists lead by Otto and Marie Neurath, this process of 'transforming' data into visual form has strongly influenced the fields of graphic design. The Transformer: Principles of Making Isotype Charts is the first English-language primer on Isotype the foundation of the modern-day pictographic signals found in airports, train stations, highway signs, and computer interfaces. Featuring illustrated examples and essays, including a previously unpublished essay by Marie Neurath, The Transformer is a long-overdue appreciation of an important moment in the history of visual communication.
原文摘录
· · · · · ·
Isotype can be placed within two historical traditions. It may be seen within the development of the graphic presentation of statistics: a lineage that started in the late eighteenth century and which began to flourish in the nineteenth century. The other tradition is the very long one of the communication of information of all kinds for secular educational purposes, through pictures, diagrams, maps, and other visual means. As well as extending back to ancient times, this larger tradition of visual communication extends across human cultures; while graphic statistics has been an essentially European and North American phenomenon, Neurath himself saw Isotype in the long perspective of human visual communication, as his 'visual autobiography' makes clear. (查看原文)
0 有用 Nehs 2013-06-17 14:45:47
Neurath夫妇的Isotype绝对是近代Data Visualiztion & Infographics众多探索中非常重要的一支。Marie在书中描述了与丈夫Otto设计一些Isotype Charts的过程，娓娓道来，不仅仅反映设计的principles，还是一段深厚情谊的回忆。（S2/S3）