出版社: Wharton School Publishing
副标题: Eradicating Poverty Through Profits
出版年: 2009-09-03
页数: 432
定价: USD 29.99
装帧: Hardcover
ISBN: 9780137009275
内容简介 · · · · · ·
An idea can change the world... How to serve the world’s poorest people and make a profit New strategies and tactics for building
winning businesses in today’s emerging markets New bottom of the pyramid trends in technology, healthcare, consumer goods, finance, and beyond Insights from top CEOs succeeding in emerging markets New and updated...
An idea can change the world... How to serve the world’s poorest people and make a profit New strategies and tactics for building
winning businesses in today’s emerging markets New bottom of the pyramid trends in technology, healthcare, consumer goods, finance, and beyond Insights from top CEOs succeeding in emerging markets New and updated case studies--from Jaipur Rugs’ revolutionary supply chain to Reuters’ data services for farmers Five years ago, C.K. Prahalad’s The Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world’s five billion poorest people. Hundreds of firms have successfully taken that path--building large, profitable businesses that are reducing poverty and eliminating human misery at the same time. Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques, and innovations proven to work in emerging markets. The fortune at the bottom of the pyramid: doing well by doing good or doing good by doing well! Inspired by C.K. Prahalad’s breakthrough insights in the original edition of The Fortune at the Bottom of the Pyramid , a wide variety of firms are identifying, building, and profiting from new markets among the world’s poorest people--while at the same time helping eliminate poverty and human misery. Five years after this book’s first publication, Prahalad’s ideas are no longer isolated instances of innovations. They are proven, widely practiced “reality.” In this 5th Anniversary Edition, Prahalad updates his book to give readers a picture of how this idea is being implemented in poor regions around the world. Prahalad also offers an up-to-the-minute assessment of key questions such as: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it. Solving the unique problems faced by bottom of pyramid customers
How to make a profit by helping people escape poverty and misery Breakthrough forms of innovation for emerging markets
From rugs to cellphones, finance to energy, supply chains to state-of-the-art technology Building new ecosystems for wealth creation
You can’t do it alone--but you can do it together Scaling up to impact the enterprise--and society
Beyond “micro-businesses” and prototypes: large presence, large wins “C.K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability.” --Bill Gates, Chairman and Chief Software Architect, Microsoft (2004)
作者简介 · · · · · ·
作者:(美国)C.K.普拉哈拉德(C.K.Prahalad) 译者:林丹明 徐宗玲
C.K.普拉哈拉德(C.K.Prahalad),被《商业周刊》评为“当今最有影响的企业战略思想家”、被《泰晤士报》评为“世界上首屈一指、最具影响力的企业管理教授”、国际公认的公司战略和跨国公司高层管理增值专家,世界顶级公司的咨询专家、担任密歇根大学商学院公司战略与国际企业经营教授、NCR公司、印度利华有限公司和世界资源研究所的董事会成员、十几年来,一直被权威调查机构评为世界前十位的管理思想家、著作:与加里·哈梅尔合著畅销书《竞争大未来》,入选1994年度最畅销的商业著作,与文卡特·拉马斯瓦米合著畅销书《消费者王朝》,与M.S.克里施南合著《普拉哈拉德企业成功定律》,与伊夫·多茨合著《跨国使命:平衡当地寻求和全球愿景》。
The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition的书评 · · · · · · ( 全部 6 条 )
摘抄_金字塔底层的财富
整本书读下来。可接受的点不多。
这篇书评可能有关键情节透露
1、作者向我们阐述,穷人因为基数较大的原因,仍然有高额的利润可挖; 2、作者告诉我们可以利用降低生产和服务成本(或者新技术等)来博取穷人对产品的好感,但这条不是等同于“告诉你开饭店一定要做出美味菜肴才能吸引顾客”,这种原则根本没有特定的适用环境。在这感觉挺没... (展开)《金字塔底层的财富》
这是带动穷人一起致富的理念
> 更多书评 6篇
论坛 · · · · · ·
在这本书的论坛里发言这本书的其他版本 · · · · · · ( 全部4 )
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中国人民大学出版社 (2005)7.7分 190人读过
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中国工信出版集团 人民邮电出版社 (2015)7.4分 45人读过
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中国人民大学出版社 (2010)6.5分 40人读过
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- 在豆瓣转让 有24人想读,手里有一本闲着?
订阅关于The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition的评论:
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0 有用 慢递 2012-01-12 13:35:40
(prisoners of socialization)懵着看。。
0 有用 慢递 2012-01-12 13:35:40
(prisoners of socialization)懵着看。。